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To remain competitive, agents need to stay on top of the emerging trends in real estate digital marketing.

Knowing the expected marketing trends for 2024 can help you plan ahead and prepare your real estate sales business.

So, in this post, we will look at the top 16 real estate marketing trends to expect in 2024.

But first, let’s understand the new realities of today’s real estate marketing.

Real Estate Digital Marketing – The New Reality

Real Estate Digital Marketing - The New Reality

In today’s ever-evolving landscape, real estate marketing has undergone a profound transformation. 

Gone are the days when real estate marketing meant a sign in the front yard, an ad in a newspaper, and some postcard mailers. 

Most sales agents know the numbers – 97% of home buyers conduct their search online. Today, even sellers search for a listing agent use the internet.

Therefore, the new realities of real estate marketing demand a tech-savvy approach to stay on top of emerging trends. And those trends are the digital marketing solutions that have now become standard practice.

Real estate sales professionals need user-friendly websites, and engaging social media profiles, as well as other digital marketing tools such as virtual tours, floor plans, and virtual staging.

Moreover, data-driven, targeted marketing has become the cornerstone of success. You need to know your audience and then deliver exactly what they want. 

So, let’s explore the top 16 hottest trends in real estate marketing to expect in 2024. We’re going to examine these trends in two parts:

11 Digital Marketing Trends – The Tools
5 Marketing Strategy Trends
16 Hottest Real Estate Marketing Trends for 2024

Let’s get started!

There are 11 digital marketing tools that have become mainstream in real estate marketing, and these will continue to dominate the market in 2024.

1. Your Real Estate Digital Marketing Foundation – An Anchor Website

A custom anchor website is the cornerstone of a successful digital marketing strategy. It is the central hub where agents can showcase their brand, listings, and services while providing a seamless user experience. 

real estate digital marketing
AgentUp Custom Anchor Website

Why are anchor sites crucial today? For the following reasons:

  • As a content hub – an anchor website offers valuable content, such as blogs, articles, and resources
  • For SEO rankings and visibility – an optimized anchor website can significantly improve an agent’s search engine rankings, drive organic traffic, and enhance online visibility
  • To capture leads – an anchor website can help with lead generation through contact forms, newsletter sign-ups, and other conversion-focused elements
  • To highlight testimonials and reviews – positive testimonials and reviews from satisfied clients are powerful marketing tools

Your anchor website is your primary link to all your other online postings and advertising, so you’ll want it to look fantastic. 

Our next digital marketing tip is also a website, but this time for a single listing. 

2. The Power of Single Property Websites 

Single property websites are an extremely effective marketing tool and are, therefore, high on our real estate marketing trends list.

real estate digital marketing
AgentUp Single Property Website

A single property website packs some awesome features and perks:

  • Exclusive Spotlight: It’s all about one listing, no distractions or rivals stealing the limelight
  • Visual Showcase: You can promote stunning photos, video walk-throughs, and virtual tours effortlessly
  • Detailed Descriptions: There’s ample space to talk in detail about the listing
  • Easy Scheduling: Scheduling a showing or reaching out to the listing agent is a breeze

Moreover, harnessing single property websites is a savvy move to boost your brand, flaunt glowing client reviews, and keep those leads rolling in.

Further, these sites can contain a ton of information about the listing, including photos and other bonus content you don’t share on the MLS to entice further interest. 

And speaking of photos, our next marketing tip is about having the highest quality images possible.

3. Professionally Edited Listing Photos

Captivating listing photos are crucial to a successful sale. Therefore, you’ll want to use a professional real estate photographer and then have those photos professionally edited.

Getting a pro real estate photographer on board to take alluring images is a smart investment.

Then, work with a skilled photo editor who can work their magic on any image by:

  • Fixing exposure and lighting problems
  • Straightening crooked lines and skewed perspectives.
  • Sharpening images by nixing grain and noise
  • Turning a brown lawn into a lush green paradise and make that landscaping pop
  • Swaping out a lackluster sky for something stunning, or add an enchanting twilight effect

The bottom line is that your photos deserve professional editing so they shine their brightest.

For more information, read this article on how to choose the best real estate photo editing service

4. Virtual Staging – Taking Your Photos to the Next Level

Virtual staging utilizes advanced photo editing technology to significantly enhance listing photos. 

It achieves this by adding furniture and decor, eliminating undesirable elements, and addressing any imperfections within a room or space.

In today’s real estate market, buyers have come to expect virtual staging as a standard practice for helping them better envision a property’s potential. Virtual staging accomplishes this by:

  • Incorporating various decor styles into vacant spaces or replacing existing decor
  • Updating elements such as flooring, window treatments, cabinets, and fixtures
  • Presenting alternative uses for rooms or spaces to spark the buyer’s imagination
  • Enhancing the overall appearance of a space through decluttering, the removal of unwanted items, or depersonalizing the listing

Virtual staging stands out as a cost-effective and swift method to showcase a property in its optimal light, even for challenging listings.

Our next two real estate digital marketing tips are different types of online home tours. 

5. A Real Estate Digital Marketing Powerhouse – Virtual Tours

A virtual tour is an immersive, interactive tour of any property. For buyers, it’s a close simulation of being in the home in person. 

These tours are convenient and allow a buyer to explore any room or space in great detail and from any perspective.

Virtual tours offer valuable information to potential buyers, such as the following:

  • An accurate spacial sense of any room or area
  • The ability to see a room from different perspectives and vantage points
  • A realistic understanding of the flow of the property from room to room
  • Using hot spots to explain the listing’s better features

And even though these tours rely on advanced technology, you’ll be surprised to see how easy it is to create a virtual tour and how affordable it is.

Next is our second type of real estate tour, video walk-throughs.

6. Narrated Walk-Through Videos

Real estate walk-through videos are extremely popular with buyers because of how easy they are to use and how much information they convey.

Typically, video tours are around 3 to 5 minutes long and can be filmed using a smartphone. These tours are superior at highlighting the following features of a property:

  • The exterior of the home, including the yard
  • A room-by-room narrated tour pointing out positive features
  • Closets and storage space
  • Any unique feature of a home that would be appealing to buyers

Also, one strong advantage of video walk-through tours is that you, the sales agent, direct the tour, highlighting and calling attention to the property’s best selling points.

7. Captivating Drone Photography

Over the past few years, drone photography has skyrocketed in popularity. In fact, it’s so popular today that many sellers will only work with a listing agent who can provide it. 

Drones allow for aerial photos of a property. Usually, these photos are dramatic and easily capture the attention of buyers. 

There are many other advantages of using drone photography, including the following:

  • Aerial photos provide a view of a property’s location as well as everything around it
  • Therefore, drone images can show the neighborhood and nearby attractions
  • It’s great for showing off backyard amenities – such as a pool, outdoor cooking area, hot tubs, patios, and decks

Perhaps most importantly, homes listed with drone photos sell 68% faster than homes without such photos. 

Now, our next tip relates to helping buyers understand the spatial context of any home.

8. Accurate, Detailed Floor Plans

floor plan conveys an accurate and clear understanding of a property’s layout, showing the dimensions of each room and space.

AgentUp 2D and 3D Floor Plan
AgentUp 2D and 3D Floor Plan

 Floor plans are extremely popular with buyers, as the following statistics demonstrate:

  • 64% of home buyers want to see floor plans on a listing
  • Listings with floor plans sell 50% quicker than those without
  • 51% of buyers say that floor plans were helpful in their decision-making process

Also, floor plans can easily be added to single property websites, on the listing itself, in conjunction with a virtual tour, or as part of an email marketing plan. 

9. Understanding Emerging AI Tools

Understanding Emerging AI Tools

In the past year, thousands of AI-powered apps and tools have been released. This trend is expected to accelerate in 2024. 

Smart real estate professionals have already started to embrace this technology.

In terms of real estate sales, AI is being used in multiple ways, including the following:

  • Automated pricing programs that enhance accuracy
  • Fast and superb photo editing and virtual staging
  • Creating flawless virtual tours
  • Helping with marketing metrics and even lead generation

AI real estate tools are definitely something to pay close attention to given their potential.

Have you ever struggled to pick the right closing gift for clients? Our next marketing tip can help with this.

10. Finishing Touches – Custom House Portraits

A custom house portrait is an artistic rendering of a home using watercolor, oils, or sketching. 

Custom House Portraits by AgentUp
Custom House Portraits by AgentUp

House portraits are typically eye-catching and beautiful. And they make excellent closing gifts that clients will cherish for years. 

A watercolor, oil painting, or illustration of a previous or new home is such a better gift than a basket of stale crackers and bad wine. 

Additionally, these beautiful portraits have versatile applications in your marketing efforts, such as:

  • Tabletop Displays: Perfect for showcasing at showings and open houses
  • Listing Photography Enhancement: Elevate your listing photos with these eye-catching images for an extra marketing edge
  • Email Marketing Campaigns: Use them as the captivating centerpiece of your email marketing initiatives
  • Online Advertising: Make a striking impression on social media and other digital ad platforms with these portraits

House portraits truly stand out in real estate marketing, so give them a try!

Last but not least, our final real estate digital marketing trend for 2024 will make using all of the above tools extremely easy. 

11. Leveraging a Real Estate Virtual Assistant

Real estate demands a considerable investment of time and is a necessary aspect of the industry.

Between house showings, seller consultations, and property preparations, real estate professionals often find themselves stretched thin, leaving limited time to market themselves effectively.

So, here’s one last valuable marketing tip: Consider enlisting the services of a virtual assistant to streamline your marketing efforts.

real estate digital marketing

A well-trained virtual assistant excels in various real estate-related marketing tasks, including:

  • Properly using all the digital marketing tools we’ve discussed so far
  • Transaction coordination
  • Handling and responding to client inquiries
  • Generating and vetting leads
  • Scheduling showings, meetings, and events
  • And much more!

This is where AgentUp truly shines; we specialize in providing virtual assistants tailored specifically to the real estate industry, available as needed.

Get in touch with us to schedule a free consultation and explore how AgentUp’s virtual assistants can make a substantial impact on your real estate career.

All right, the above marketing tools are indeed powerful ways to improve your real estate digital marketing. But tools alone, no matter how effective, won’t really help you without a marketing strategy.

So, next, we explore 5 emerging real estate marketing strategy trends to look for in 2024.

The following 5 real estate marketing strategy trends will definitely play a significant role in the industry in 2024.

1. Knowing Your Target Audience

Knowing the popular and effective real estate digital marketing tools is only half the battle. While having tools is nice, you need to know what target audience to use them with.

Identifying your target audience is vital in order to stay competitive in today’s real estate market.

In order to establish your target audience, you should ask yourself the following questions:

  • How can I find buyers and sellers in my immediate geographical area?
  • Do I offer unique services as an agent that would appeal to certain niches?
  • What sort of properties do I have the most experience working with?
  • Are there neighborhoods that I know better than others?

Knowing your audience will allow you to leverage the real estate digital marketing tools at your disposal. 

Think about what differentiates your listing from your competition and run with it.

2. Take Advantage of Social Media

real estate digital marketing

Social media is going to play an even larger role in real estate digital marketing heading into 2024. 

There are over a billion users on the various social media apps and programs. Therefore, it makes sense to use social media to help market your listings and services.

Most forms of social media are free, so there’s really no downside to making these sites part of your overall marketing strategy. 

Consider the many marketing benefits of social media, such as:

  • You can easily share photos and links of the listing with current and prospective clients
  • Having a presence on social media highlights your tech skills
  • Most social media allows you to directly interact with potential buyers and sellers through chat or other messaging functions

Ensuring a widespread social media presence is one of the better ways to frame yourself as a trusted real estate professional. 

3. Maintain a Zillow Profile

Any smart marketing strategy doesn’t neglect Zillow. Even if you don’t use Zillow’s paid advertising options, you should maintain a Zillow profile to ensure a presence on their site.

real estate digital marketing

Zillow gets an average of 188 million monthly viewers, so you definitely want to be available to that large of an audience. 

A Zillow profile features you, the sales agent, and allows you to share your listings with a large audience and connect with potential clients, increasing the likelihood of gaining a new buyer. 

And here’s the best part – Zillow profiles are free. 

4. Create Marketing That Provides Value

real estate digital marketing

Potential clients will pay closer attention to your marketing efforts if they find that they provide something of value.

That value can be timely information, listing details, sage business advice, or simply understanding the current real estate market. 

For example, readers will want to view your future posts if they feel they are getting some benefit from reading your material. 

For these reasons, you should ensure that all your marketing isn’t simply about you but provides your audience with something they can use or appreciate.

real estate digital marketing

In order to create a winning real estate digital marketing strategy, you need to track and stay current on emerging trends.

Some of these trends will involve developing technologies. Others will be about new platforms for reaching buyers and sellers. 

It’s important to note that we live in a time where technology is rapidly changing, so new real estate marketing tools and techniques can arrive on the scene almost overnight. 

Failing to understand what’s coming in terms of real estate marketing runs the risk of getting left behind or being perceived as out of touch. 

After all, it’s hard to buy and sell homes if you don’t know where the next listings are coming from and how to reach tomorrow’s buyers. 

AgentUp for Real Estate Digital Marketing in 2024

The good news is that you have an experienced ally when it comes to real estate marketing – AgentUp. 

Reach out to AgentUp today and let us help you with the following:

  • Leveraging the latest real estate marketing tools
  • Creating a winning marketing strategy
  • Hiring the best virtual assistant for your business needs
  • And much more!

So, take a moment and learn what we can do to help you make the most of your real estate marketing today and in 2024 and beyond!

Thank you for reading. We hope you benefited from this post on the top 16 hottest real estate digital marketing trends for 2024.

Gregory Gronbacher

Real Estate Sales Agent / Professional Blogger

Gregory is a real estate sales agent and a state-certified instructor of real estate licensing and law. Originally from New York City, he's called Grand Rapids, Michigan home since 1995.

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