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House portraits are an often overlooked real estate marketing tool. Affordable and with many uses, a portrait of a home is a powerful attention-getter — and an ideal gift.

A stunning watercolor portrait of their new home is a lasting and memorable housewarming or closing gift to a client. 

So, in this post, we’re going to discuss what house portraits in watercolor are and why they make the perfect gift for closings and housewarmings.

But first, let’s take a closer look at custom house portraits and their many uses.

What Are House Portraits?

A custom house portrait is an artistic rendering of a home using various techniques, including watercolor, oils, or sketching. 

Working from a high-resolution photo of the property, an artist creates an accurate, and beautiful portrait of the house. 

House portraits can also be customized to fit a client’s tastes.

While some house portraits are highly detailed and realistic, others are more abstract and stylized. No matter what style is chosen, house portraits are a unique and meaningful way to commemorate a new home.

Clients can also add personal touches to the portrait, such as the family’s last name or the year they moved in.

Typically, a house portrait is of the front exterior of the house, but any space or room can be turned into a portrait. 

Home portraits are a flexible marketing tool and can be used in several ways:

  • Client gifts at closing
  • Tabletop marketing displays at showings and open houses
  • In addition to the listing photos as an extra marketing boost — your listing will stand out on the MLS with the portrait as your cover photo
  • As a holiday or housewarming gift
  • Also, simply as desired artwork for a homeowner

As you can see, house portraits are the perfect way to showcase a home’s beauty in an attractive, 100% original work of art. 

Homeowners can proudly display the portrait and enjoy it every day throughout the coming years and decades.

House Portraits in Watercolor – The Perfect Gift

House Portrait by AgentUp
House Portrait by AgentUp

Many, if not most, real estate agents give their clients closing gifts to say thank you for working with them.

After all, customer appreciation is a smart marketing technique and good for business and can also lead to returning clients. 

Agent gifts vary; some are awkward at best, while others become cherished keepsakes. 

1. Unwanted & Awkward Closing Gifts

Unfortunately, some agents make the mistake of giving branded items for the new home. While well-intended, the problem is that few people, if any, want:

  • A doormat with a real estate agent’s name or brokerage on it
  • An agent-branded cutting board or salad bowl
  • Or worse, a wall calendar with the agent’s contact information all over it

And agents who avoid the above gift-giving mistakes often need more creative gift ideas. 

A typical closing gift is baskets with wine or champagne and tasty snacks. But these are time-consuming to assemble. And store-bought gift baskets often contain stale crackers and mediocre wines. 

Of course, there are always gift cards — these are practical, but somewhat dull gifts that the client will quickly forget about.

So, how do you stand out as an agent while finding quality, meaningful gifts for your clients at closing? This is where home portraits come in — they make a perfect closing or housewarming gift!

2. A Cherished Gift & Keepsake

Watercolor House Portraits by AgentUp
Watercolor House Portraits by AgentUp

Watercolor paintings are popular, with many appreciating and enjoying their blending of vivid and subtle pastel hues and soft lines. 

So, why not use this popular artistic technique to create a housewarming gift that will be displayed with pride? Consider the following:

  • Beautiful, eye-catching gifts, a watercolor home portrait of the new home will be cherished for many years to come
  • And if your client moves in the future, they can take the portrait — and their memories — with them
  • Even better, the portrait will long remind them of you, their sales agent, as well as the lovely home you helped them purchase 
  • Also, friends and family will likely inquire about the portrait and how they acquired it

How’s that for effective — and affordable — marketing? House portraits are a gift that keeps on giving!

AgentUp Makes House Portraits Easy and Affordable!

AgentUp’s impressive custom house portraits are a reflection of their expertise in the areas of real estate and architectural visual marketing. 

AgentUp’s house portrait services include:

  • Framed or unframed portraits
  • Three style options to choose from
  • Multiple size options
  • Also, titling and other custom additions

Additionally, all portraits are printed on high-quality paper. Production and turnaround time is 1-2 days. We can also accommodate rush and custom work.

An 8 x 10 portrait starts at $49.95 with free shipping on orders of more than $99.

Easy & Quick Order Process

Get your beautiful house portrait in 3 easy steps:

1. First, upload — a high-resolution exterior or interior home photo from your phone, computer, or camera. We can work with almost any image you send. However, larger prints may require higher-resolution images.

2. Next, select — choose from our three digital house portrait styles:

  • Watercolor is an appealing, traditional look with soft colors and edges
  • Sketch style relies on more line work mixed with vibrant colors 
  • Illustration-style is a fully hand-illustrated house portrait

3. Lastly, approve — within 1 to 2 days, you’ll receive a hi-res proof to examine and approve. Once we get your approval, we’ll produce the portrait and ship it. 

PhotoUp House Portraits Demo

Also, for additional information, take a look at this short video on how to place a customs home portrait order:

As quick and simple as that!

So, why not order a house portrait with AgentUp today?

Plus, AgentUp offers more than house portraits. We provide a range of high-quality, cutting-edge digital real estate marketing tools to make your sales easier, such as:

  • Virtual staging — show potential buyers a home’s full potential and make every room and space in your listing look simply stunning
  • Single property websites — beautifully showcase a single property online
  • Virtual assistants — trained support staff who can help with your marketing and sales efforts on a part-time or full-time basis
  • Video editing — video tours and property highlights professionally edited and featuring your branding and information
    And more — including property flyers and real estate photographer websites, too

Contact us today and start using house portraits to impress your clients. We hope you enjoyed this post, house portraits in watercolor — the perfect closing gift! 

Gregory Gronbacher

Real Estate Sales Agent / Professional Blogger

Gregory is a real estate sales agent and a state-certified instructor of real estate licensing and law. Originally from New York City, he's called Grand Rapids, Michigan home since 1995.

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