As a real estate agent, you need to know how to market yourself to remain competitive in today’s crowded market.

High-quality marketing is an investment in yourself and your real estate sales business.

Marketing is all about convincing potential clients to work with you to help them sell or buy a home. 

So, in this post, we will share 7 tips on how to market yourself as a real estate agent. 

7 Tips to Market Yourself as a Real Estate Agent

Prospective buyers and sellers can distinguish between high-achieving, accomplished real estate agents and average salespeople. They make this assessment by evaluating the quality of an agent’s marketing endeavors.

Wise real estate agents adopt a forward-looking perspective. Their marketing efforts extend beyond just promoting a property; they also reflect their brand and the exceptional level of service they provide.

Therefore, we will share the following 7 tips to market yourself as a real estate agent. 

1. Understand Your Target Audience

how to market yourself as a real estate agent

Before you can create and execute a marketing plan, you need to know who your target audience is. Who are you marketing to?

For this reason, identifying your target audience is essential to maintaining competitiveness in today’s real estate market. To establish your ideal audience, consider these important questions:

  • How can I pinpoint potential buyers and sellers within my immediate geographical area?
  • Do I offer distinctive services as a real estate agent that might attract specific niche markets?
  • What types of properties have I gained the most experience working with?
  • Are there particular neighborhoods that I possess superior knowledge of compared to others?

By understanding your audience, you can more effectively tailor your marketing efforts. Reflect on what makes your skill set and experience stand apart from the competition and capitalize on those strengths.

2. Make the Most of Social Media

how to market yourself as a real estate agent

As we approach 2024, social media is poised to assume an even more significant role in real estate marketing.

With many social media apps and platforms boasting over a billion users collectively, leveraging these platforms for marketing your listings and real estate services is a logical choice.

Moreover, most social media channels are cost-free, making their incorporation into your overall marketing strategy a no-brainer.

Consider the myriad advantages and uses offered by social media when marketing yourself as a real estate agent:

  • Share your listings and listing photos and links with both current and prospective clients
  • Convey a tech-savvy image by maintaining a solid and active presence on a variety of social media sites
  • Engage with potential buyers and sellers using chat and messaging functions available on most social platforms

Fostering a robust social media presence is among the most effective means to position yourself as a trustworthy and credible real estate professional.

3. Have a Profile on Zillow

how to market yourself as a real estate agent

When promoting yourself as a real estate agent, a savvy marketing strategy should never overlook the importance of Zillow. 

Even if you opt not to utilize Zillow’s paid advertising offerings, it’s crucial to maintain a complimentary Zillow profile to secure a presence on their platform.

With an average of 188 million monthly visitors, the opportunity to engage with such a vast audience is too significant to pass up.

A Zillow profile showcases you, the sales agent, enabling you to share your listings with a broad audience and establish connections with potential clients, thereby enhancing your chances of attracting new buyers.

The icing on the cake? Zillow profiles come at no cost to you.

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4. Make Sure Your Marketing Efforts Provide Value to Your Clients

how to market yourself as a real estate agent

Prospective clients are more likely to give your marketing efforts their full attention when they perceive them as valuable.

This value can manifest in various forms, such as timely information, comprehensive listing details, astute business guidance, or a deep understanding of the present real estate landscape.

Consider this: readers will eagerly anticipate your forthcoming emails, ads, and posts when they believe they gain something worthwhile from your content. Therefore, think about what your target audience needs when marketing yourself as a real estate agent.

With these considerations in mind, it’s imperative that your marketing endeavors extend beyond self-promotion and instead offer your audience something they can genuinely benefit from or appreciate.

Stay On Top of Emerging Marketing Trends

You must track and stay current on emerging trends to create a winning strategy when marketing yourself as a real estate agent.

Some of these trends will involve developing technologies. Others will be about new platforms for reaching buyers and sellers. 

It’s important to note that we live in a time where technology is rapidly changing, so new real estate marketing tools and techniques can arrive on the scene almost overnight. 

Failing to understand what’s coming regarding real estate marketing runs the risk of being left behind or perceived as out of touch. 

After all, buying and selling homes is hard if you don’t know where and how to reach tomorrow’s buyers. 

To ensure you are up-to-date with the current trends, you can check out PhotoUp’s blog post on 2023 real estate marketing trends: what’s new?

6. Use the Latest Digital Marketing Tools

AgentUp Single Property Website
AgentUp Single Property Website

The statistics are well-known to most sales agents: 97% of home buyers initiate their property search online. Moreover, even sellers increasingly use the internet to find their listing agents.

In light of these new realities in real estate marketing, embracing a tech-savvy approach is essential to remain at the forefront of emerging trends. 

These trends predominantly revolve around digital marketing solutions that have now evolved into standard industry practices, such as the following:

AgentUp Real Estate Flyers
AgentUp Real Estate Flyers

Using the latest real estate marketing tools is vital when marketing yourself as a real estate agent because it demonstrates your ability to keep up with the trends that impress clients. 

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7. Let a Virtual Assistant Coordinate Your Marketing Efforts

Virtual Assistant

Marketing is fundamental for the growth of any real estate venture, but it’s no secret that it demands a significant investment of time and effort.

So, here’s one last marketing tip – enlist the support of a virtual assistant to help you market yourself as a real estate agent.

By doing so, you can ensure a consistent and prominent presence for your business within your local community, maintaining top-of-mind awareness among potential clients.

Consider the diverse array of marketing tasks that a virtual assistant can efficiently handle:

  • Managing postcard campaigns, targeting specific neighborhoods to expand your reach
  • Handling email communications and sending personalized notecards to nurture relationships with past clients and your sphere of influence
  • Crafting engaging blog posts and content for social media and online advertising to enhance your online visibility
  • Analyzing and tracking the effectiveness of all your marketing endeavors, ensuring that your strategies yield the desired results

Furthermore, it’s essential to recognize that effective marketing is the cornerstone of lead generation, and a well-suited virtual assistant can also play a pivotal role in this domain.

This is where AgentUp truly excels; we specialize in providing virtual assistants explicitly tailored to the real estate industry, available as needed.

Contact us today to schedule a free consultation and explore how AgentUp’s virtual assistants can significantly impact your real estate career.

AgentUp Can Help You Market Yourself as an Agent

High-quality marketing doesn’t just help sell houses — it also helps sell you as an agent. In the eyes of your clients, your marketing directly reflects your skills and efforts as an agent.

The good news is that you have an experienced ally in real estate marketing – AgentUp. 

Reach out to AgentUp today and let us help you with the following:

  • Leveraging the latest real estate marketing tools
  • Creating a winning marketing strategy
  • Hiring the best virtual assistant for your business needs
  • And much more!

So, take a moment and learn what we can do to help you market yourself and your services as a real estate sales professional. 

Thank you for reading. We hope you enjoyed this post on how to market yourself as a real estate agent – 7 tips.

Gregory Gronbacher

Real Estate Sales Agent / Professional Blogger

Gregory is a real estate sales agent and a state-certified instructor of real estate licensing and law. Originally from New York City, he's called Grand Rapids, Michigan home since 1995.

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