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Virtual house tours give buyers the feeling of being in a new home, allowing them extended access, and thereby prompting more serious interest in the listing.
Virtual house tours are cutting-edge technology that provides a realistic online experience of almost any property.
As you’ll soon see, there are many benefits of using virtual home tours, including better buyer experiences, happier sellers, and faster sales at higher prices.
So, today, in this blog post, we’ll discuss 4 powerful reasons to use virtual home tours to sell homes.
But first, let’s talk about what is a virtual home tour.
What Is a Virtual House Tour?
COVID-19 impacted the real estate industry in myriad ways. Lockdowns and the need for social distance caused the industry to develop some clever solutions to meet our needs during this difficult time.
One of those creative solutions was virtual home tours.
Using high-quality video and virtual reality, sales agents let buyers have a full and realistic experience of the home from the safety of their living room.
And while life thankfully has somewhat returned to normal, it’s safe to say that virtual tours are here to stay. In fact, virtual home tours are now the gold standard in the real estate industry.
A recent Quicken Loans study found that almost half of the potential buyers would make an offer on a home sight unseen if a virtual home tour was available.
Therefore, it’s not just that potential buyers love virtual home tours, it’s the fact that they’re expecting them and rely on this important marketing tool to help their decision-making.
Now, let’s dive deeper, examining 4 powerful reasons virtual home tours help sell homes.
4 Powerful Reasons Virtual Home Tours Help Sell Homes
Here are 4 powerful reasons why virtual house tours help sell homes quickly and for better prices.
1. Virtual House Tours Tell a Fuller Story
Listing photos has always been extremely important for online real estate sales. It’s hard to overstate the importance of high-quality photos to attract buyers at first sight.
But while the photos are certainly important for generating initial interest, photos alone can’t tell the entire story of a house. For example:
- Photos don’t fully convey the layout and flow of a home from room to room
- Not every angle and perspective of a room can be covered in photos
- A virtual home tour provides a view of every detail of a home, something that’s hard to do with just photos alone
With a virtual house tour, potential buyers will get a true and fuller sense of how it would feel to live in the home.
If a picture is worth a thousand words, then virtual home tours are worth millions!
2. Virtual Home Tours Provide Easy, Personalized Showings
As any seasoned real estate sales professional knows, there is a strong emotional component to home buying. Potential buyers must emotionally connect with a property before making an offer.
Virtual home tours provide buyers with a more comprehensive experience of being in the house and how they would feel within that space. This can enhance their interest and emotional connection to the house.
Consider the following advantages of virtual home tours:
- Buyers can have the experience of moving through the house with 360-degree movement
- They can see each room from every angle and perspective, just as if they were there in person
- A virtual tour coupled with a well-done floor plan can give sellers basically all the information they need to make a well-informed decision
So, virtual home tours allow for a personalized tour of the home helping buyers emotionally connect with the property.
3. Virtual House Tours Expand Your Pool of Potential Buyers
A virtual house tour makes it easier to reach a larger pool of potential buyers. And the greater exposure to the market, the higher the sale price for a property tends to be.
How do virtual home tours expand your potential buyer pool? In the following ways:
- You’ll reach more millennial buyers who rely on technology to help them sort through listings from the comfort of their home
- Virtual home tours enable those with limited mobility or health issues to have the same access to the home as any other buyer
- You’re giving easy access to the home to buyers who live a significant distance away or even overseas
- And virtual home tours are a low-risk first step for potential home buyers who may not want to commit yet to in-person showings
Increased access expands the pool of potential buyers as well as the type of buyers you are attracting. And a larger pool of qualified buyers is a definite advantage that will likely help the sale go more quickly.
4. Buyers Can Spend More Time With a Property Using Virtual Home Tours
In-person showings typically last anywhere from 30 minutes to an hour. Virtual home tours give a buyer unlimited, 24-hour access to the properties that have captured their interest.
Think about the following realities:
- When potential buyers go view a home in person, they frequently feel pressured by other people waiting to view the house
- Often the buyers’ agent is pushing for a quick decision about the home
- Virtual home tours give buyers the flexibility to see the home without the concerns of work schedules, family commitments, or even the weather
With a virtual tour, buyers can go at a leisurely pace and take their time inspecting every last detail. It’s like a 24-hour open house.
AgentUp Makes Virtual House Tours Easy!
AgentUp’s virtual house tour service allows you to quickly and easily launch a professional quality virtual home tour that will motivate prospective buyers.
AgentUp’s virtual home tours allow you to:
- Use any 360 camera that shoots JPEGs
- Take advantage of AI enhancement to boost image quality
- Get white-labeled images and links
- Take full control over your tours with simple image pinning for each scene
- Show off home upgrades and amenities by pinning home notes to images
- Get unlimited hosting for your virtual tours
- And more.
In minutes, you can create beautiful, simple virtual tours to help your clients market properties and attract leads.
All you need to do is:
- Take photos of the space using a 360 camera
- Upload your images to our software
- Create your virtual tour from walkthrough to exit
- Publish and share it on all your networks
PhotoUp Virtual Tour Demo
Check out this virtual house tour demo from our sister brand, PhotoUp, to see how easy it is to get started creating your first virtual house tour:
As simple as that!
And AgentUp offers more than virtual house tours. We’re here to help with all your real estate marketing needs.
We offer a range of high-quality, cutting-edge marketing tools to make your sales easier, such as:
- Virtual staging — show potential buyers a home’s full potential and make every room and space in your listing look simply stunning
- Single property websites — showcase a single property without competing listings or other distractions
- Real estate virtual assistants — who can help with your marketing and sales efforts on a part-time or full-time basis
- Custom house portraits — the perfect closing gift that your clients will love
- Video editing — video tours and property highlights professionally edited and featuring your branding and information
- And more — including property flyers and real estate photographer websites, too
So, let us help you explore the business benefits of virtual home tours.
Contact us today and start using virtual home tours to help you sell homes and grow your business.
You can also check out our competitively priced service plans. We hope you benefited from this blog post on the 4 powerful reasons to use virtual home tours to sell homes.
