Table of Contents

In the online age of Zillow, digital real estate marketing is the name of the sales game. 

97% of home buyers conduct their real estate search online. You’ll get overlooked if you don’t have a solid online presence and strategy. 

Today, most people will learn about your brand and services through a website, social media, or email. That’s why you need to know the latest digital marketing best practices to be effective. 

So, to help you with your digital marketing efforts, in this post, we will look at the top 12 real estate digital marketing trends that will last in 2024.

But first, in terms of real estate marketing, let’s understand that you are your brand.

You Are Your Brand

You Are Your Brand

In the real estate industry, individual sales professional not only represent the properties they sell but also promotes their own identity and reputation. 

In other words, you are your brand, and in today’s real estate market, that brand will be conveyed mostly online. Therefore, here are some initial, critical points for personal branding in digital real estate marketing.

Be yourself – your brand should reflect your authentic self, emphasizing your values, expertise, and personality. Being genuine and transparent builds client trust, leading to long-term relationships and referrals.

Professional image – every interaction, whether in person or online, contributes to your brand image. Maintain a positive attitude, and communicate clearly to establish a solid and credible reputation.

Identify your niche – in the real estate market and highlight your expertise in that area. Showcasing your unique knowledge and skills will attract relevant clients.

Consistency – in maintaining similar branding is essential for ongoing recognition. Use consistent branding elements like logos, colors, and taglines across all marketing materials to create a cohesive identity.

Networking – actively participate in local community gatherings and online networking groups. Building strong connections and relationships will enhance your brand visibility and credibility.

Overall, the main goal of your real estate digital marketing efforts is to promote you, your brand. So let’s now talk about the top 12 trends in real estate digital marketing that can help you better promote your brand.

To succeed in using digital marketing, you need to adopt a proven strategy and have a clear understanding of the latest trends. So, here are the top 12 real estate digital marketing trends that will last into 2024 – and perhaps beyond. 

1. Create a Strong Online Presence

AgentUp Real Estate Photographer Website
AgentUp Real Estate Photographer Website

The first step in successful digital marketing for real estate is to create a solid online presence. This means having various websites and online business listings. For example, consider the following items:

  • Start by creating an online presence with a professional website, active social media accounts, and a Google My Business listing
  • Optimize your Google My Business listing by making sure your business listing is accurate and up-to-date to improve local visibility
  • Additionally, utilize high-quality images and visuals to attract potential buyers and renters

In general, your online accounts should be active and engaging, with regular updates and interesting content.

2. Maintain a Robust Email List

real estate digital marketing

Email marketing is another effective digital tool for real estate agents to reach potential clients. You can send targeted messages to possible clients by building a solid email contact list.

Use email to let your contacts know about any of the following:

  • New listings about to come on the market
  • Upcoming open house events
  • Recent price reductions
  • Also, emerging real estate market trends

Email marketing can be highly effective when done correctly, and it’s an excellent way to keep your brand top-of-mind for potential clients.

Further, there are many customer relationship management platforms that can help with your contact database and email marketing efforts.

3. Don’t Neglect Paid Advertising

real estate digital marketing

Paid advertising is a strategic way to target specific online audiences and generate leads for your real estate business. 

With platforms like Google Ads and Facebook Ads, you can create targeted ads that reach people based on their location, interests, and behavior. 

Use paid online ads for some of the following purposes:

  • To promote new listings
  • Highlight your business skills
  • Share a recent glowing testimonial
  • And also to inform potential clients of your particular real estate services

One important note, each ad should have a clear and powerful call to action, whether it be going to your website, sharing their email, or reaching out to you personally. 

By leveraging paid advertising to target specific audiences, you can increase your chances of generating high-quality leads for your real estate business. 

4. Have an Anchor Website

An anchor custom website is the cornerstone of a successful digital marketing strategy. It is the central hub where businesses can showcase their brand, products, and services while providing a seamless user experience. 

real estate digital marketing
AgentUp Real Estate Photographer Website

The overall importance of an anchor website lies in several essential aspects:

  • As a content hub – an anchor website serves as a central repository for valuable content, such as blogs, articles, and resources, attracting and engaging visitors
  • For SEO rankings and visibility – an optimized anchor website can significantly improve a business’s search engine rankings, driving organic traffic and enhancing visibility
  • To capture leads – an anchor website is a valuable tool for lead generation through contact forms, newsletter sign-ups, and other conversion-focused elements
  • And finally, to highlight testimonials and reviews – positive testimonials and reviews from satisfied clients are powerful brand-building tools

As you can see, you’ll want a primary professional site that you link to from all your other online postings and advertising. 

5. Use Social Media to Build Your Brand

real estate digital marketing

Social media gives real estate professionals a potent tool to build their brands and connect with potential clients. 

To make the most of social media, start by identifying the platforms where your target audience likely is most active, such as Facebook, Instagram, and LinkedIn. 

Once you’ve pinpointed these platforms, focus on creating content that resonates with your audience’s needs and interests, like first-time homebuyer tips or local market updates. 

Therefore, engaging with your followers authentically is crucial, as is responding promptly to comments and messages. 

Showcase your expertise by sharing valuable resources, including home buying/selling guides and property video tours. 

Moreover, for a cohesive and recognizable brand image, maintain consistent branding across all your social media channels. 

By leveraging these strategies, you can harness the power of social media to grow your real estate business effectively.

6. Be Authentic in All Your Content

In the online real estate market, keeping your content authentic and personalizing your digital marketing strategy can be a game-changer, forging deeper connections with potential clients. 

Begin by gathering data on your target audience, encompassing demographics, interests, and behaviors. Utilize this information to customize your messaging and content, addressing their unique needs and preferences.

Being real and personal matters a great deal. Few people want to keep reading impersonal, generic marketing messages. Your content needs to speak to your audience directly on a personal level. 

Craft personalized email campaigns, social media ads, and website content about you as a person, not just a professional. And make your marketing posts relevant to your clients and readers.

For example, embrace technology, like virtual tours, to offer a more valuable, tailored experience to potential clients. 

This targeted and personal approach in your digital marketing endeavors can foster stronger relationships with your audience and enhance your ability to convert leads into loyal clients.

7. Stay Informed of Marketing Trends 

Stay Informed of Marketing Trends 

Remaining competitive and effectively reaching the target audience is vital for real estate agents, and your ability to stay on trend with the latest developments and conversations in digital marketing is the way to go. 

Regularly monitoring industry publications, blogs, and social media accounts related to real estate digital marketing keeps you informed about emerging technologies, platforms, and best practices. 

Further, this knowledge enables you to adjust your strategies and stay ahead of the curve. Experimenting with new trends, like new AI programs, innovative listing showcases and different video formats, helps you stay relevant to your audience. 

By committing to staying informed and embracing new trends and technology, you can build a robust digital presence and maintain a competitive edge in the market.

8. Avoid Controversy

Avoid Controversy

Maintaining a professional and positive online presence is paramount for salespeople in today’s interconnected world. 

You don’t want to offend potential clients. In today’s somewhat polarized society, it’s best to avoid posting controversial topics online, such as:

  • Political issues or candidate criticism
  • Culture-war, hot-button topics
  • Religious messages that might exclude some readers
  • Also, any social issue that might alienate potential clients

Instead, focus on sharing real estate industry-related insights, promoting your expertise, and invitingly engaging with clients. 

9. Pace Yourself

real estate digital marketing

Timing and pacing are crucial aspects of social media posting that can significantly impact the success of your online presence. 

Here’s why it’s essential to pay attention to timing and pace yourself with your social media posts:

  • Avoid overwhelming your target audience with too many posts
  • Maintain variety in your posting platforms – use Instagram one day, LinkedIn the next, and so on
  • Create anticipation for your next post by ending each post with a question or teaser

If you post too often, readers will simply turn you off. And when it comes to content, quality is more important than quantity—so focus on creating meaningful posts that add value for your readers instead of just cranking out as much content as possible.

10. Utilize SEO to Rank Higher on Search Engines

Utilize SEO to Rank Higher on Search Engines

Search engine optimization (SEO) is a crucial strategy to enhance your website’s visibility on search engines like Google.

To boost your website’s SEO, prioritize high-quality and relevant content enriched with targeted keywords. In general, also features user-friendly navigation, clear content, and readable text to contribute to an optimized website.

Building backlinks from reputable sources further elevates your search engine rankings.

By concentrating on SEO you can amplify your visibility, attract more leads, and drive growth for your real estate business.

In order to stay competitive and maintain a robust online presence, keep updated on the latest SEO trends and best practices.

11. Use Analytics to Measure Your Success

Use Analytics to Measure Your Success

Making regular, quality online postings is a good thing. But it’s also essential to use analytics to measure the success of your digital marketing efforts. 

Marketing campaign analytics can tell you many things, including:

  • Email open rates and click-through rates
  • Website traffic and unique visitors
  • Also social media engagement

The above information will help you determine what’s working and what’s not so you can refine your real estate digital marketing strategy as you go.

12. Every Post Should Add Value

Every Post Should Add Value

Finally, successful real estate digital marketing provides value to the reader, whether it’s helpful information or links to needed services.

Readers will want to view your future posts if they feel they are getting some benefit from reading your material. 

Therefore, strive to ensure that every one of your posts isn’t simply about you but provides your audience with something they can use or appreciate.

Additionally, there’s one more essential component to effective real estate digital marketing – high-quality content. 

Content Is King – High-Quality Digital Content Matters

Posting frequency and the platforms you choose to use are obviously important considerations in your digital marketing efforts. However, unless the content of those posts is exciting and eye-catching, no one will read your posts. 

High-quality content is crucial in real estate digital marketing. This includes blog posts, videos, infographics, and other types of content that are visually appealing and provide value to your audience. 

Blog posts and social media updates must include powerful visuals and other alluring content. 

By creating captivating, valuable and relevant content, you’ll get noticed, allowing you to establish yourself as a reliable leader in the industry and build trust with potential clients. 

Use AgentUp for the Best Digital Real Estate Marketing Content

AgentUp Single Property Website
AgentUp Single Property Website

AgentUp offers many powerful real estate digital marketing resources and content with fast turnaround times and affordable prices

We’re an industry leader in implementing cutting-edge technology in real estate digital marketing and offering attention-getting content for online use. 

And we’re here to help you grow your real estate business. So, take the next step toward improving your digital marketing efforts.  

Contact AgentUp today and start improving and strengthening your online presence today!

We hope this post helped you better understand the top 12 real estate digital marketing trends that will last into 2024.

Gregory Gronbacher

Real Estate Sales Agent / Professional Blogger

Gregory is a real estate sales agent and a state-certified instructor of real estate licensing and law. Originally from New York City, he's called Grand Rapids, Michigan home since 1995.

Connect with Gregory