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How important is professional networking for real estate sales?

Savvy agents understand you don’t find new clients sitting in your office or hanging out at home. To meet new clients, you have to be out among people.

Professional networking is vital to the long-term success of any real estate sales business. Therefore, establishing professional connections and creating a network of contacts should be a top priority.

In this article, we explain the importance of professional networking for real estate and offer tips on building one.  

Why Professional Networking Is Important for Real Estate

professional networking for real estate

Professional networking in real estate is essential both for establishing go-to business contacts and finding buyers and sellers. 

A professional network is made up of two primary sorts of connections:

  • Other professionals in the industry – home inspectors, contractors, title companies, mortgage lenders, and, of course, other agents
  • And all the potential home buyers and sellers you know through a variety of means and channels

Combining the two sets of connections provides you with valuable resources, market information, and a potential pipeline of clients.

Think of it this way – a strong network in real estate means more opportunities. In fact, industry studies show that the most important thing you can do to grow your real estate business quickly is network. 

Over time, networking will positively affect your business more than education, marketing, and other activities.  

By making networking a priority, you build long-term business relationships. Moreover, you will not only gain more contacts but also gain more deals. 

Let’s examine the impacts of professional networking and some ways to get started.

Benefits of Professional Networking for Real Estate Sales

Here are some benefits and advantages of professional networking for your real estate business.

1. Industry & Market Knowledge

Industry & Market Knowledge

You’re likely familiar with the expression – knowledge is power. And this expression is particularly true in real estate. 

When you attend a networking event, you’ll probably be surrounded by other professionals who are valuable sources of knowledge about all the vital aspects of the real estate market.

Just think about what your real estate and business peers know about some of the following:

  • Current mortgage interest rates and trends
  • The latest market activity and innovations
  • Pricing trends and hot neighborhoods
  • Effective real estate marketing solutions
  • New business development and commercial real estate issues

When you mix and mingle with other skilled professionals, there will always be someone in the room who knows more than you do on a given topic and whose brain you can pick for information. 

How and Where: try checking with your local real estate professional association for career development opportunities, mortgage lender events, and brokerage social happenings.

2. Business Resources & Referrals

Business Resources & Referrals

Professional connections are everything in real estate. To be effective as an agent, you’ll need to know mortgage lenders, home inspectors, title company staff, marketing services providers, transaction coordinators – and so on.

Why? These valuable human resources can answer your important questions when they arise. Moreover, they can serve as referrals for your clients who may need their services. 

For example, think about how often you’re asked for recommendations for any of the following:

Having connections like the ones mentioned above will come in handy regularly. Further, you’ll be a referral source for them as well.

How and Where: your local chamber of commerce is an excellent place to start. Ask them about their events and other professional networking groups in your area.

3. Increase Your Visibility

professional networking for real estate

Attending professional events and participating in business groups will increase your visibility in the profession and community.

The more introductions you make, the more your name will be known in your local area. Professional networking is a two-way street, after all. 

To ensure people remember your name, you must do more than pass out business cards. Consider developing the following social tools to use at networking events:

  • Your elevator speech about what you do and the services you provide
  • Learn one or two recent local real estate news items to keep people’s interest
  • A set of standard questions to help you learn about others 

When engaging in professional networking for real estate, few people respond to a monologue. Encourage reciprocal relationships with other key industry players. 

How and Where: watch for professional social events, fundraisers, and local volunteer opportunities. Additionally, having a creative business card that stands out doesn’t hurt. 

4. Authentically Engage Your Local Community

professional networking for real estate

Participating in local community events is an excellent way to become well-known in the neighborhood. From parades to festivals to charitable efforts, your presence will be noticed.

Perhaps consider going one step further and helping plan local events, such as informational seminars and community clean-up days. You could also sponsor a local sports team or volunteer at the kids’ school and lead one of the committees. 

You can use these opportunities to meet people with similar local concerns and ideas for improving the neighborhood. These ongoing interactions are an excellent way to generate future real estate leads.

How and Where: your local schools, religious groups, service agencies, and charity groups are fertile ground for upcoming local activities where you can meet others. 

5. Learn the Art of Subtle Self Promotion

professional networking for real estate

Here’s one more piece of advice. Professional networking for real estate sales should never become a tedious and obvious exercise in self-promotion. Most people can spot disingenuous interactions easily. Therefore, be real in all your social interactions.

Agents should avoid directly selling themselves, as this can be off-putting and a deterrent. Instead, they should show genuine interest in others by asking what they do and encouraging them to share their expertise.

Therefore, focus on other people and their needs. Be interested in what others do and genuinely listen to them. Stand ready to offer assistance and advice if asked. 

When it comes to professional networking for real estate, be a giver of your time, expertise, and efforts without expecting anything in return. Over the long haul, you’ll be appreciated as a caring expert, and this will lead to more referrals and real estate leads.

How and Where: prioritize concentrating on other people and their interests and needs rather than your own. People notice and appreciate sincerity and caring.  

Now, as we prepare to conclude, let us give you one last piece of advice on professional networking for real estate sales. This last tip concerns finding the time to network in your busy schedule. How do you manage that? Hire a virtual transaction coordinator! It’s easier than you might think.

Finding Time for Professional Networking for Real Estate

professional networking for real estate

No matter what stage you’re at in your real estate career, you should attend networking events regularly. These events can lead to referrals, which can turn into business opportunities.

However, if you’re like most agents, you’ll say you don’t have the time, given all the other pressing needs of the business. 

Here’s where we can help! Let a transaction coordinator from AgentUp free up your time so you can engage in crucial real estate professional networking and other business growth efforts.

Discover the business advantages of working with the leading real estate transaction coordination services provider. 

Here at AgentUp, we’ve spent over a decade building a well-trained team of transaction coordinators designed explicitly for the US real estate industry. 

AgentUp Transaction Coordinators
AgentUp Transaction Coordinators

AgentUp’s real estate transaction coordination team is recognized as one of the best in the industry, possessing a profound understanding of the intricacies of the US real estate market.

We ensure that our TCs are fluent in English and fully capable of remote teamwork, overcoming time zones and cultural differences.

Are you concerned about the cost? AgentUp offers one of the industry’s most affordable pricing structures without compromising service quality. We are committed to delivering value without breaking the bank.

So, take back your time so you can focus on things that actually grow your business – like professional networking for real estate. 

Schedule a free consultation to explore how AgentUp’s virtual transaction coordinator services can improve your efficiency and focus.

Thank you for taking the time to read our post today. 

We hope this article helped you learn about the importance of professional networking for real estate sales.

Gregory Gronbacher

Real Estate Sales Agent / Professional Blogger

Gregory is a real estate sales agent and a state-certified instructor of real estate licensing and law. Originally from New York City, he's called Grand Rapids, Michigan home since 1995.

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