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Single property websites are a powerful real estate marketing tool that showcases a single listing and has its own URL.

A recent study showed that single property websites receive 55% more traffic than other online sites.

A single property website is the perfect marketing tool that focuses solely on a listing, eliminating distractions. 

Moreover, it provides a means to gather potential client leads, amplifying your sales and business expansion opportunities. 

In this article, we’ll show you how to harness the power of single property websites to increase your sales.

But first, let’s further explain what are single property websites. 

Single Property Websites – What Are They?

single property websites
AgentUp Single Property Website

A single property website is a specialized real estate site that features a unique URL, designed to market a solitary listing. 

These dedicated sites center their attention on a single property, affording the flexibility to display an unlimited array of images, videos, 3D tours, floor plans, and comprehensive property details.

Beyond stunning photos, a single listing website also features the following:

  • A compelling “Schedule a Showing” call-to-action
  • Neighborhood details with photos and pertinent information
  • Lead capture functionalities for gathering potential homebuyer data
  • Mortgage information and helpful financing tools
  • Aerial imagery, Google Maps integration, and precise directions to the property
  • Seamless social media sharing options
  • Tailored branding featuring the sales agent’s contact information and company logo
  • Also, the convenience of downloadable digital property flyers

Now that you understand single property websites let’s discuss how they help you sell homes.

How Single Property Websites Sell Homes

There are many advantages to using single property websites to market a listing. 

1. A Dedicated Site Limits Distractions

single property websites

In addition to their ability to showcase an extensive array of listing photos and compelling information, single property websites ensure no competing content vying for the buyer’s attention. 

When it comes to online marketing, there are many benefits, but also one distinct challenge – eliminating distractions so buyers can focus on your listing. 

Typically, online homebuyers are inundated with multiple listings, numerous links, and calls to action on each page they visit. This overload of options easily sidetracks them and makes it difficult for them to concentrate.

This phenomenon partly accounts for the low click-through rates observed on platforms like Zillow, Facebook, and even the MLS. 

These focused sites address this issue by eliminating distractions, leaving only the “schedule a showing” button as the sole item seeking the buyer’s attention.

The more time a buyer invests in exploring your listing, the greater the likelihood they will schedule a showing.

2. The Advantage of a Custom URL

single property websites

One pivotal advantage of single property websites lies in their unique web addresses. 

The use of the property address in the URL offers several benefits, including:

  • Using the property address in the website’s URL will boost SEO and ensures your site’s visibility in search results
  • The URL sends a clear message that the website is exclusively dedicated to the showcased property 
  • A unique URL also makes it easy for buyers to remember the web address when they revisit the site

A unique web address guides interested buyers directly to the property’s digital showcase, enhancing their overall experience and increasing the likelihood of conversion.

3. The Site Is Impressive and Visually Appealing

single property websites

In real estate marketing, stunning visuals are crucial for attracting buyers.

  • The website features high-quality photos and videos of the property, both inside and out
  • By providing a comprehensive image gallery, buyers get to see every aspect of the property
  • Make sure to use professionally edited images and organize them logically by room and space to create a cohesive narrative
  • Include videos, floor plans, and virtual tours to impress buyers further

Remember, stunning photos and other visuals are essential for getting buyers interested!

Capture More Leads With

Single Property Websites

Six professionally designed listing websites you can launch in 5 minutes.

4. Feature Exclusive Content

Feature Exclusive Content

Boosting traffic to your single property website can be effectively achieved by providing exclusive content that cannot be found elsewhere. 

Examples of exclusive content can be any of the following:

  • Extra photos not accessible on other platforms
  • Engaging videos and immersive virtual tours
  • Detailed floor plans
  • Additional home-related insights, such as average utility costs
  • Comprehensive neighborhood information

Additionally, it’s important to remember that this unique content should consist of items or images that you are willing to omit from the MLS or Zillow, ensuring that your website offers something unique to attract potential buyers.

5. The Importance of a Strong Call to Action

The Importance of a Strong Call to Action

A clear and robust call to action is pivotal in driving sales. Simplifying the process for potential buyers to ask questions and schedule showings is therefore essential.

For instance, consider these call to action benefits:

  • The “Schedule Showing” button is prominently displayed and substantial in size
  • You can offer your contact information, including email, phone, and all relevant social media channels
  • Use a comprehensive property flyer to get buyers to provide their email address

Moreover, these tactics enhance accessibility and engagement, making it easier for prospective buyers to contact you and ultimately contribute to successful sales.

6. The Site Can Be Custom Branded

The Site Can Be Custom Branded

A single property website helps you showcase your skills, talents, and services. 

To do this effectively, ensure that your branding is prominently displayed throughout your website:

  • Incorporate your brokerage’s colors and logo into the site design
  • Make sure your contact information, including your name, email, phone number, and website, is easily accessible on every page
  • Additionally, you promote your skills and services by showcasing your credentials and positioning yourself as a trusted agent in your local area

You want potential clients to be able to get in touch with you easily, and these property websites allow them to do just that.

7. The Site Is Easy to Share Online

The Site Is Easy to Share Online

Real estate digital marketing extends far beyond platforms like Zillow. Consider these compelling statistics:

  • There are 4.7 billion social media users worldwide
  • Social media is nearly twice as effective for lead generation compared to the MLS
  • Agents report that a significant 38% of new clients originate from social media
  • Further, a striking 89% of homebuyers use Facebook as part of their property search process

A single property website is easy to promote and share online. For example, think about the following ways you can use your site:

  • On Instagram, Twitter, Facebook, and all your social media profiles
  • In every email you send
  • Have the property site link to all other websites you own
  • Harness the influence of print ads by including the link on flyers, brochures, and information sheets

As you can see, these sites not only sell your listing but also serve as a potent and enduring marketing tool, expanding your branding and marketing efforts well beyond the date of the sale.

Capture More Leads With

Single Property Websites

Six professionally designed listing websites you can launch in 5 minutes.

AgentUp Makes Single Property Websites Easy!

AgentUp Grid Theme Single Property Website
AgentUp Grid Theme Single Property Website

By now, you’re likely wondering how to start using single property websites in your real estate business.

Working with AgentUp makes using single property websites easy.

And our single property websites are not only easy to use, they’re affordable. AgentUp’s micro-pricing plan offers you 2 single property websites monthly for $19.99.

Not only do you get 2 single property websites per month, but also included in the plan are 2 virtual tours per month.

Together, these potent marketing tools can significantly elevate your online visibility by doing the following:

  • Broaden your reach to a larger audience of potential buyers
  • Enhance buyer engagement with your listings through virtual tours
  • Using the latest technology shows potential clients your marketing skills

But there’s more to AgentUp than just simple property websites and virtual tours. 

We also can match you with the perfect part-time or full-time virtual real estate assistant who can help you with all your marketing efforts and grow your business. 

As industry leaders, we specialize in integrating cutting-edge technology into real estate digital marketing, delivering attention-grabbing content tailored for online consumption.

So, take the next step toward enhancing your digital marketing endeavors with AgentUp’s expertise by your side. 

Your path to improved digital marketing starts here.

Contact AgentUp today and learn how we can help you grow your real estate business. 

Thank you for reading this article on the power of single property websites to sell homes.

Gregory Gronbacher

Real Estate Sales Agent / Professional Blogger

Gregory is a real estate sales agent and a state-certified instructor of real estate licensing and law. Originally from New York City, he's called Grand Rapids, Michigan home since 1995.

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