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A real estate virtual assistant handles much of the administrative work that is a normal part of every real estate agent’s day.

And today’s technology makes it even easier for real estate sales agents to find and leverage talented virtual assistants. 

Many successful agents work with virtual assistants to free up valuable time to secure more clients – and it’s time for you to do the same. 

So, in this post, we’ll explore what a real estate virtual assistant does and show you how to hire one.

What Is a Virtual Assistant for Real Estate?

real estate virtual assistant

A real estate virtual assistant (VA) is a trained professional who manages your administrative and marketing tasks remotely. 

Real estate agents hire virtual assistants on a full-time, part-time, or project basis, depending on their needs. And some real estate sales professionals contract with a VA in an ongoing, part-time arrangement, adjusting the hours depending on how busy they are. 

Hiring a skilled VA is basically like working with an online personal assistant who helps you with time-consuming business tasks, such as:

  • Marketing campaigns
  • Social media management and posting
  • Answering client questions
  • Lead qualifying
  • And even CRM and database management

An experienced virtual assistant is comfortable working across time zones and handling all sorts of tasks, even complex ones, remotely. 

Next, let’s look at what a real estate virtual assistant can do for your business. 

Why You Need a Real Estate Virtual Assistant

Why You Need a Real Estate Virtual Assistant

A virtual assistant follows your instructions, addressing the daily busy work of real estate sales and marketing. 

You can easily communicate with them through email, chat, and video conferencing, assigning them tasks that can help increase revenue and give you more time to find and secure new clients. 

In other words, using a virtual assistant is all about increasing efficiency and effectiveness. And doing so improves your bottom line. Why?

Because working with a VA gives you the time to focus on revenue-generating work, securing clients, and business growth.

Let’s look more closely at what a virtual assistant can do to help you make the most of your real estate business.

1. Ongoing Marketing Efforts

Marketing is a necessary component of growing any real estate business — and as many of us know, it also requires significant time. 

Using a virtual assistant to manage your marketing efforts ensures a steady business presence in your area and keeps you in front of potential clients’ eyes. 

For example, just think of the wide range of marketing tasks a VA can perform:

  • Manage postcard campaigns to farm neighborhoods 
  • Send emails and notecards to your previous clients and your sphere of influence
  • Create post blogs and content for social media and online advertising
  • And analyze and track the effectiveness of all your marketing efforts

Moreover, general marketing is the foundation of lead generation – and the right VA can help with that, too. 

2. Generating and Qualifying Leads

Real estate agents who endure and thrive in the business understand that lead generation is the bread and butter of the industry. After all, we make our money by signing-up buyers and sellers. 

Therefore, intelligent agents use a virtual assistant to enhance and increase a variety of lead generation functions, such as:

  • Phone follow-up to help qualify buyer and seller leads
  • Prospecting and cold calling
  • CRM updates and note adding
  • Manage lead generation software and programs
  • Track and handle all active leads
  • And most importantly – help convert leads into clients

Consider this — how valuable to your business would it be to have a real estate virtual assistant who generated 1-2 new clients a month?

3. Regular Administrative Support

Every successful real estate agent understands there is much more to the business than just showing and listing houses. 

There is also the daily minutia of administrative operations. And let’s face it, these tasks are necessary but tedious and drain substantial time. 

So, think about the fact that even a part-time VA could take over the following weekly tasks: 

  • Accounting functions such as bookkeeping and paying bills
  • Keeping track of contracts, agreements, and other documents
  • Agent recruiting and onboarding
  • Answering emails and other communications
  • Helping with scheduling
  • Even taking on receptionist duties such as answering incoming calls

As you’re starting to see, an experienced real estate virtual assistant will more than pay for themselves.

Next, let’s look at how to find and hire a real estate virtual assistant.

How to Hire the Right Real Estate Virtual Assistant

real estate virtual assistant

The first step in hiring a real estate virtual assistant is to take stock of the tasks and functions you’d want them to address. Another way to look at this is to write a job description of what the VA would do.

The second step is to reach out to AgentUp

AgentUp has spent many years building virtual teams in the Philippines. We’ve secured and trained highly talented virtual assistants for real estate. 

All of our virtual assistants are fluent in English and proficient at working remotely and across time zones. Further, they completely understand how real estate works in the US. 

Let AgentUp pair you with the perfect VA for you — one with the right background, skills, and experience for your business needs.

So, why not take the first step today?

Schedule a free consultation to learn more about AgentUp’s virtual assistants and how they can make a significant and positive difference to the way you work.

And in case you’re wondering, here is information on pricing for real estate virtual assistants.

Let AgentUp Help You Grow Your Real Estate Business

Given the competitiveness of the current market, every real estate sales agent is looking for effective and affordable marketing and sales resources. 

Thankfully, AgentUp provides just that – a wide range of powerful real estate marketing solutions, including:

  • Real estate photo editing
  • Virtual staging
  • Virtual house tours
  • Single property websites
  • Custom websites
  • Floor plans
  • Property flyers
  • Video editing
  • House portraits
  • And more!

Each of the above tools can help you sell listings quicker and for higher prices while also gaining clients. 

So, take the next step toward business growth and success. 

Contact AgentUp and start elevating your marketing efforts today!

We hope this post helped you better understand what a real estate virtual assistant does and how one can help you with your business needs.

Gregory Gronbacher

Real Estate Sales Agent / Professional Blogger

Gregory is a real estate sales agent and a state-certified instructor of real estate licensing and law. Originally from New York City, he's called Grand Rapids, Michigan home since 1995.

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