Table of Contents
- 2025 Detroit Real Estate Market Trends Snapshot
- What Is a Real Estate Coach?
- Best Real Estate Coaches: Selection Criteria
- Best Real Estate Coaches in Detroit for 2025
- AgentUp Supports Detroit Real Estate Coaches
The best real estate coaches help sales agents focus their efforts so they can grow their business and succeed in the industry.
Detroit 🏠 real estate coaches offer agents and brokers personalized guidance to help them compete in the local market and beyond. To do this, coaches provide strategies for lead generation, transaction management, and client relations.
These mentors combine practical training, marketing advice, and innovative business tools to promote success in our competitive industry.
In this post, we’ve identified the 7 best real estate coaches in Detroit for 2025, tailored to help you choose the right business mentor.
Before we list our standout coaches, let’s examine the key market trends shaping Detroit’s real estate dynamics today.
📈 2025 Detroit Real Estate Market Trends Snapshot
Let’s take a moment to understand better Detroit’s current real estate market conditions.
The Detroit real estate market in 2025 is a dynamic blend of affordability, growth, and opportunity, driven by the city’s ongoing revitalization and strong demand.
| Median Home Price: | With a median home price of approximately $78,500, up 1.3% from 2024, Detroit remains one of the most affordable major U.S. cities, attracting first-time buyers and investors. |
| Growing Neighborhoods: | Neighborhoods like Corktown ($250,000 median) and Midtown see faster appreciation due to redevelopment, while areas like Rosedale Park offer stable, family-friendly options. |
| Days On Market: | The market is competitive, with homes selling on average in 49 days, down from 65 days, reflecting high buyer interest and limited inventory. |
Next, before we look at our list of the best Detroit-area real estate coaches, two questions come first: What is a real estate coach, and what criteria shaped our selection of the best coaches in Detroit?
What Is a Real Estate Coach?
A real estate coach is a professional mentor who guides agents, brokers, or teams to enhance their performance, grow their businesses, and achieve personal and professional goals.
Unlike trainers who focus on specific skills, coaches provide tailored strategies, accountability, and mindset development, helping clients navigate the competitive real estate market.
They leverage industry expertise to address challenges such as lead generation, client retention, and time management, ultimately fostering sustainable success.
Overall, the best real estate coaches offer the following benefits to agents looking to excel:
| Develop Business Strategies: | Create personalized plans for lead generation, marketing, and client acquisition to drive growth. |
| Enhance Sales Skills: | Offer techniques for effective negotiations, closing deals, and building client relationships. |
| Improve Time Management: | Teach prioritization and organizational skills to maximize productivity and improve work-life balance. |
| Boost Your Mindset and Motivation: | Address limiting beliefs, build confidence, and cultivate resilience to navigate market challenges. |
| Analyze Market Trends: | Guiding clients in leveraging local market data and adapting to industry shifts to gain a competitive advantage. |
| Refine Marketing Efforts: | Advise on branding, social media, and digital campaigns to attract and retain clients. |
| Facilitate Networking: | Connect agents with industry professionals or resources to expand opportunities and referrals. |
Coaches may work one-on-one or with groups, offering customized plans that align with an agent’s unique strengths and market dynamics.
By blending motivational support with practical strategies, real estate coaches empower agents to overcome obstacles, boost productivity, and build thriving careers. They often transform struggling professionals into top-performing agents.
Market Leading
Real Estate Transaction Coordinators
Hand off your transactions, media, and marketing to a real estate TC.
Best Real Estate Coaches: Selection Criteria
Our criteria for the best real estate coaches focus on expertise, proven results, and alignment with clients’ needs, ensuring coaches provide actionable strategies and transformative guidance.
We prioritize professionals who combine industry knowledge with personalized mentorship, fostering sustainable success in the competitive real estate market.
Our criteria for selecting the best real estate coaches include the following:
| Proven Track Record: | Coaches must demonstrate tangible success, such as a history of helping agents increase sales, close more deals, or grow market share, with verifiable testimonials or case studies. |
| Industry Experience: | Preference for coaches with extensive real estate backgrounds (e.g., former top-producing agents or brokers) who understand market dynamics and client challenges. |
| Customized Approach: | Coaches should offer tailored strategies that adapt to an agent’s unique goals, market, and experience level rather than one-size-fits-all solutions. |
| Accountability Systems: | Effective coaches implement structured goal-setting, progress tracking, and regular check-ins to ensure clients stay on course and achieve measurable outcomes. |
| Strong Communication Skills: | Must excel in clear, motivational communication, fostering trust and inspiring confidence through one-on-one or group sessions. |
| Holistic Development Focus: | Top coaches address mindset, resilience, and work-life balance alongside business tactics, helping agents overcome limiting beliefs and sustain long-term success. |
| Positive Client Feedback: | High ratings and detailed reviews from past clients, emphasizing specific improvements in performance, confidence, or revenue, are essential. |
By prioritizing these criteria, we identify coaches who empower agents to thrive, ensuring impactful mentorship that drives professional growth and market dominance.
Best Real Estate Coaches in Detroit for 2025
We’re pleased to highlight 7 of the premier real estate coaches in the Detroit area for 2025.
These coaches stand out for their demonstrated success in elevating agent performance, unwavering commitment to client achievement, and deep expertise in navigating the nuances of the Detroit market.
Additionally, these outstanding coaches employ innovative digital marketing strategies and tools, expertly crafted to resonate with the dynamic Detroit market and extend their impact further.
Our list is presented without a specific order or ranking. Each coach brings distinct strengths and specialized knowledge, making them excellent choices for advancing your real estate career.
1. Phil Pustejovsky
Phil Pustejovsky is a premier real estate coaching program renowned for transforming sales agents into successful professionals. He focuses on working with agents in Detroit’s dynamic market.
Founded on Pustejovsky’s journey from homelessness to real estate mogul, Freedom Mentor emphasizes creative sales, marketing, and business growth strategies that align with the mentee’s interests.
This approach leverages over 20 years of experience to deliver tailored guidance. Phil’s coaching covers the following areas:
- Creative Deal-Making Mentorship: Guides agents in mastering innovative strategies to secure listings and close deals without relying solely on traditional financing, tailored for Detroit’s market
- Localized Market Expertise: Provides in-depth coaching on Detroit’s real estate trends, helping agents navigate high-demand neighborhoods and maximize client opportunities
- Educational Tools: Provides agents with free resources, including videos, blogs, and the bestselling book How to Be a Real Estate Investor, which has been adapted for agent success
- Nationwide Strategy Coaching: This program equips agents with versatile techniques to excel in Detroit and other markets, enhancing their adaptability and growth
Phil prioritizes individual mentoring and practical insights, making it a top choice for Detroit agents seeking financial freedom.
Website: Freedom Mentor
2. LaShawn Peterson
Lashawn Peterson, leader of Team Peterson, is a highly respected real estate coach and top-performing agent in Detroit, Michigan.
With extensive experience, Peterson has earned recognition for her exceptional sales record and leadership, consistently ranking among Detroit’s elite agents.
Her coaching harnesses this expertise to empower agents, blending strategic insights with motivational support to thrive in Detroit’s competitive market. Known for her authenticity, community engagement, and deep market knowledge, Peterson provides personalized mentorship that drives measurable success.
Her approach integrates advanced digital marketing techniques, lead generation strategies, and hands-on guidance, making her a go-to mentor for agents seeking to elevate their careers.
Her agent coaching services focus on the following areas:
- Lead Generation Strategies: Equips agents with targeted marketing and networking tactics to attract and convert high-quality leads
- Digital Marketing Expertise: Coaches agents on leveraging social media, SEO, and online platforms to enhance visibility and client engagement
- Sales and Negotiation Skills: Trains agents in effective closing techniques and negotiation strategies to optimize deal outcomes
- Client Relationship Building: Teaches methods to build trust and foster long-term client loyalty for sustained business growth
- Market Navigation: Offers in-depth insights into Detroit’s real estate trends, empowering agents to capitalize on opportunities and navigate challenges effectively
Peterson’s coaching caters to new and seasoned professionals, fostering skills to secure deals, nurture client relationships, and excel in a dynamic industry.
Website: Team Peterson
3. Jen Percival
Jen Percival is a distinguished real estate coach and certified Master NeuroCoach based in Detroit, Michigan.
With over 12 years in the industry and ownership of her brokerage, Percival brings unparalleled expertise to her mentorship, empowering women agents to excel in Detroit’s competitive market.
Her coaching blends mindset transformation, innovative digital marketing, and strategic business planning, fostering authentic growth.
Known for engaging and actionable programs, she helps agents transition from outdated tactics to modern, lead-generating strategies.
Percival’s community-driven approach, backed by a private network of like-minded realtors, ensures accountability and collaboration.
She focuses on the following in her coaching sessions:
- Mindset Transformation: Guides agents in overcoming limiting beliefs, building confidence, and resilience through neuro-coaching techniques
- Digital Marketing Strategies: Teaches content creation for YouTube, social media, and websites to attract leads and establish market authority
- Lead Generation Expertise: Provides a 9-pillar content strategy and ad techniques to target buyers and sellers effectively
- Business Strategy Development: Offers tailored plans for long-term growth, including 5-20 year success roadmaps
- Community and Accountability: Facilitates access to a private realtor community for support, collaboration, and ongoing mentorship
Her commitment to breaking limiting beliefs and building sustainable success makes her a top choice for agents seeking to dominate their market with confidence and clarity.
Website: Jen Percival
4. Jansen Edwards
Jasen Edwards is a renowned real estate coach and motivational speaker who focuses on empowering agents in Detroit.
With over 13 years as a top-producing agent, Edwards was the youngest on the Business Journal’s Top 50 Agents list and featured on REALTOR Magazine’s “30 Under 30” cover.
Mentored by industry legends like Floyd Wickman and Dr. Wayne Dyer, he transitioned to coaching, leveraging his sales mastery to guide agents to success.
Edwards combines mindset transformation, innovative sales strategies, and practical tools, tailored to Detroit’s revitalized market.
Jansen offers the following agent coaching services:
- Mindset Transformation: Helps agents break through limiting beliefs, fostering confidence and resilience for Detroit’s competitive market
- Advanced Sales Strategies: Teaches creative and traditional sales techniques to secure high-commission listings and close deals effectively
- Profit-Sharing Mentorship: Offers 50/50 commission splits on mentored deals, ensuring hands-on guidance and aligned success
- Digital Marketing Guidance: Coaches agents on leveraging content and online platforms to boost visibility and attract clients
- Business and Life Balance: Provides strategies to build thriving practices while maintaining personal freedom and time off
Edwards’ holistic approach helps agents overcome limiting beliefs, charge premium commissions, and achieve work-life balance, making him a transformative force for Detroit realtors.
Website: Jansen Edwards
5. Matt Marsoupian
Matt Marsoupian is a highly accomplished real estate coach in Detroit, Michigan. Marsoupian’s coaching focuses on leadership, team-building, and high-volume sales strategies tailored to Detroit’s revitalized market.
Known for actionable, no-nonsense guidance, he empowers agents to maximize potential through high-intensity programs, blending local expertise with nationwide tactics.
His agent coaching services cover the following skillsets:
- Leadership Development: Guides agents in building and leading high-performing teams, focusing on recruitment and retention strategies
- Sales Strategy Training: Teaches proven techniques for generating leads, closing deals, and increasing transaction volume in Detroit’s market
- Team Growth Coaching: Offers frameworks to scale teams profitably, drawing from Marsoupian’s $30M sales experience
- Productivity Enhancement: Provides accountability and goal-setting to boost agent output, as seen in his 35% production increase in 2020
- Market-Specific Insights: Delivers tailored advice for navigating Detroit’s competitive landscape, leveraging local trends and opportunities
Matt is a pivotal mentor for Detroit realtors aiming for elite performance.
Website: Matt Marsoupian
6. Ran Biderman
Ran Biderman is a transformative real estate coach who strongly focuses on empowering agents in Detroit.
With over 25 years of experience as a top-performing broker and investor, Biderman has listed and sold hundreds of properties, founded successful brokerages, and mentored agents to achieve six—and seven-figure incomes.
A member of the International Coaching Federation (ICF), his coaching blends tough-love mentorship, innovative strategies, and deep Detroit market insight.
Biderman’s personalized programs, including 1:1 and group sessions, leverage his experience in high-volume sales and creative deal-making. He helps agents overcome barriers and achieve sustainable success.
Ran’s mentoring highlights the following areas:
- Personalized 1:1 Coaching: Delivers tailored strategies via 24 weekly 30-minute calls over six months, with WhatsApp support and deal-making consultation
- Group Coaching Sessions: He offers weekly, complimentary sessions to boost productivity, motivation, and skills such as objection handling and time management
- Digital Marketing Training: Ran guides agents in building compelling brands and campaigns using social media and online tools to secure listings
- Negotiation and Sales Mastery: Enhances negotiation skills, listing presentations, and client communication for higher close rates
- Networking Opportunities: Connects agents to a network of 18,000+ real estate professionals for referrals and partnerships
His YouTube channel and free resources, like scripts and trackers, enhance accessibility, making him a leading choice for Detroit realtors seeking to dominate their market with confidence and precision.
Website: Ran Biderman
7. Brian Icenhower
Brian Icenhower is a leading real estate coach and founder of Icenhower Coaching & Consulting, specializing in empowering Detroit-area agents.
A best-selling author, attorney, and former broker, Icenhower brings over 30 years of industry expertise, coaching top-producing agents, teams, and brokerages.
His platform offers over 50 online courses, a robust resource library, and personalized mentorship, blending innovative marketing, lead generation, and leadership strategies.
Brian focuses his coaching efforts on the following topics:
- Personalized 1:1 Coaching: Delivers weekly 30-minute calls with tailored strategies to boost production and commission income in Detroit’s market
- Digital Marketing Training: Brian guides agents in leveraging social media, SEO, and content to enhance listings and generate leads
- Lead Generation Systems: Teaches four-pillar strategies for scalable lead generation, combining marketing and activity-based approaches
- Business Planning: Creates customized business plans with financial analysis and action steps for sustainable growth
- Team Leadership Development: Offers tools for hiring, onboarding, and leading teams, fostering accountability and productivity
Tailored to Detroit’s revitalized market, Icenhower’s coaching emphasizes production-focused systems. He helps agents scale businesses while maintaining a work-life balance, making him a transformative mentor for ambitious realtors.
Website: The Real Estate Trainer
The Detroit real estate coaches featured here share a core mission: cultivating exceptional business practices that drive success.
They exceed expectations through their profound understanding of the local market, innovative coaching strategies, and authoritative mentorship, consistently delivering transformative outcomes.
These coaches serve as inspiring benchmarks for real estate professionals envisioning their careers reaching new heights.
Seize this opportunity to turn your expertise into measurable achievements. AgentUp stands poised to empower you to achieve your ambitions.
Market Leading
Real Estate Transaction Coordinators
Hand off your transactions, media, and marketing to a real estate TC.
AgentUp Supports Detroit Real Estate Coaches
Transform and grow your real estate sales business with AgentUp, your trusted partner in providing top-tier, budget-friendly transaction coordination and cutting-edge digital marketing solutions designed to propel your business forward.
AgentUp delivers US-based transaction coordination services that prioritize meticulous accuracy, skilled communication, error prevention, and keeping your deals on course for success.
Our transaction coordination services are recognized as industry-leading, offering unmatched quality at highly competitive rates that deliver exceptional value:
- Transaction Coordination – from $349 per month
- Listing Coordination – from $200 per listing
Take advantage of AgentUp’s special offer of $99 to onboard your first transaction.
Do yourself a favor and call (888) 982-4368 or schedule a consultation with an AgentUp TC.
Call today and put your business on the path to success.
AgentUp for Your Real Estate Marketing Needs
Marketing is the lifeblood of a thriving real estate business. It drives visibility, attracts clients, and fuels growth in a competitive market.
AgentUp goes beyond transaction coordination, delivering powerful digital marketing tools designed to amplify your listings and elevate your professional services, ensuring your Detroit real estate brand stands out.
Discover AgentUp’s innovative marketing resources and solutions tailored for maximum impact:
- Virtual tours
- Property websites
- Home flyers
- House portraits
- AI real estate photo editing
- And virtual staging
We are your strategic business partner for outstanding transaction coordination and marketing support.
Sign up for a free AgentUp account today and begin taking your business to new levels of success.
Thank you for reading this article on the best real estate coaches in Detroit for 2025. We hope you enjoyed this article, and please feel free to explore these additional related posts:
