Table of Contents
- The Dominance of Digital Real Estate Marketing
- Top Real Estate Marketing Trends for 2025
- AgentUp – Your Real Estate Marketing Partner for 2025
What real estate marketing trends are expected to shape the 2025 market?
No one wants to be left behind in the new year. Knowing the expected marketing trends for 2025 can help you plan and prepare your real estate sales business.
In this post, we will examine the top real estate marketing trends for 2025 based on predictions by industry leaders and experts.
Let’s jump right on in!
The Dominance of Digital Real Estate Marketing
Digital marketing has revolutionized the real estate industry, becoming dominant in property buying and selling. Therefore, all top real estate marketing trends are digital tools and solutions.
Online platforms like Zillow, Redfin, and Realtor.com have become homebuyers’ primary sources of information. These platforms allow buyers to easily search for properties, view photos and virtual tours, and compare prices from the comfort of their homes.
This shift has empowered buyers with unprecedented access to information and significantly altered the traditional role of real estate agents.
To fully appreciate this trend, consider the following:
- 97% of home sales are conducted online
Through targeted advertising and compelling content, agents can showcase properties, connect with potential clients, build their brand, and engage with local communities.
In today’s competitive market, a strong online presence and a well-executed digital marketing strategy are essential for any real estate professional seeking success.
Therefore, let’s examine what’s new and which digital marketing trends will dominate the 2025 real estate market.
Top Real Estate Marketing Trends for 2025
According to industry leaders and marketing experts, the following real estate marketing trends will play a significant business role in 2025.
1. Professionally Edited Listing Photos
Real estate photo editing continues to be the leading trend in real estate marketing.
As noted above, all real estate sales start online today, meaning the quality of your visual marketing assets is crucial for successful sales.
Study after study continues to support this claim:
- 99% of home buyers report that it was the listing photos that played the most significant role in deciding to visit a property in person
You can take your listing photos with a good cell phone camera and then edit them on a mobile app, but nothing compares to the results that professional real estate photographers can achieve.
Yet professionally taken photos are only one-half of the equation. Even the most skillfully taken listing photos require editing.
How important is professional photo editing in real estate? Take a look at the following statistics:
- Homes marketed with professionally edited photos sell 32% faster than those marketed without such images
- 61.3% of the nation’s brokers report that listing photography is the most pivotal consideration when selling homes
- Properties promoted with professionally edited photos see a 1,200% increase in social media shares
Nothing compares to professionally edited listing photos to grab buyers’ attention, motivating them to schedule a showing.
The next real estate marketing trend elevates your visual marketing and allows for a high degree of flexibility.
2. Virtual Staging Is Everywhere
Our second trend in real estate marketing is the surge in the popularity of virtual staging.
This innovative technology takes photo editing to a new level, unlocking incredible potential for showcasing properties.
Here’s how virtual staging benefits you:
- Enhanced Visualization: Effortlessly transform empty rooms into inviting homes with realistic virtual furnishings
- Unleash Property Potential: Instantly declutter spaces, modernize decor, and explore “what-if” scenarios like different color schemes and landscaping options
- Help Buyers See Their New Home: Empower buyers to imagine themselves living in the home easily
Virtual staging provides a cost-effective and efficient way to present properties at their most appealing. This powerful tool can revitalize challenging listings and effectively capture the attention of discerning homebuyers.
Still unsure about the impact of virtual staging? Consider these compelling statistics:
- Virtually staged listings sell 75% faster than those without this technology
- Homes marketed with virtual staging sell for or above the asking price 83% of the time
- Virtual staging is about 97% cheaper than traditional home staging
Digital staging is a game-changer for selling more listings and showcasing your expertise as a real estate agent. By consistently incorporating it into your marketing efforts, you’ll attract more buyers and sellers to your services
Next on our list of real estate marketing trends for 2025 also involves using the latest visual technology.
It's Time To Level-Up Your
Real Estate Marketing
Capture more leads with virtual tours and single property websites.
3. A Popular Sales Tool – Virtual House Tours
Wouldn’t you like buyers to have 24/7 access to every listing you are trying to sell?
This is now possible thanks to an emerging real estate marketing trend that statistics show will continue in 2025.
Virtual house tours allow potential buyers or renters to view a listing 24/7, anywhere, using their laptop, tablet, or mobile device.
Today’s technology allows for highly realistic, immersive experiences of any listing.
The tours are easy to create and not expensive. Potential buyers can access them 24/7 via virtual tour, including those who live far away, have mobility issues, or experience nasty weather.
Buyers are motivated by virtual tours, as recent statistics show:
- Properties marketed with virtual home tours capture 87% more views than those without one
- 54% of home buyers refuse to schedule a showing for a property without a virtual tour
- Homes promoted with virtual tours sell 31% faster than those not using one
- Gen Z buyers comfortable with technology are 130% more likely to schedule an in-person showing if the listing features a virtual tour
The statistics paint a clear picture: Virtual tours are a definite trend in real estate marketing. Include them in your marketing efforts for the new year.
4. The Value of Single Property Websites
Relying solely on the MLS to showcase your listings is no longer sufficient in today’s competitive market. Each property deserves its own dedicated, distraction-free website to truly shine.
Recognizing this, more and more agents are embracing single-property websites for every listing.
Here’s why single-property websites offer a significant advantage:
- Undivided Attention: Each listing receives individual focus, free from distractions of other listings or agents
- Powerful Presentation: Showcase your properties with high-quality images, captivating videos, immersive virtual tours, detailed floor plans, and other compelling sales materials
- Crafting a Compelling Narrative: Tell the unique story of each property, highlighting its special features and benefits
- Direct Lead Generation: Enable potential buyers to schedule showings or contact you directly from the website easily
Studies have shown that single-property websites significantly increase attention and traffic by up to 55%.
Furthermore, each dedicated property website is a powerful testament to your sales expertise, enhancing your brand and establishing your reputation within the market.
Our next real estate marketing trend helps buyers understand the layout and dimensions of a property.
5. A Powerful Marketing Tool – Floor Plans
Stunning photos are crucial for showcasing a property, but they often fail to convey a home’s accurate flow and layout.
This is where floor plans become invaluable. Floor plans are an essential real estate marketing tool that helps buyers visualize how a home is designed.
Today’s technology offers 2D and 3D floor plans, providing a quick and clear understanding of a home’s layout and dimensions.
Research consistently demonstrates the power of floor plans in driving sales:
- 51% of homebuyers stated that floor plans significantly influenced their decision-making process
- 64% of buyers expect to see floor plans included with every listing
- Listings featuring 3D floor plans sold 50% faster than those without them
Furthermore, floor plans are incredibly versatile marketing assets. You can easily incorporate them into emails, websites, and social media posts.
When combined with virtual tours, floor plans offer a comprehensive and immersive property experience.
You’ll gain a significant competitive edge by incorporating floor plans into your marketing strategy.
6. A Strong 2025 Trend – Working With Transaction Coordinators
Closing a real estate sale typically requires 15 to 20 hours of valuable time. These hours are better spent prospecting for new clients and building relationships within the community.
Partnering with a transaction coordinator (TC) can significantly enhance efficiency and maximize productivity. To streamline your closing process, you can choose from full-time, part-time, or per-file TC services.
By collaborating with a skilled and experienced TC, you can unlock numerous benefits:
- Over 50% of top-performing brokerages utilize TCs for every sale
- Agents experience a 25% increase in productivity when working with a TC
- 98% of agents who hire TCs close more deals per month
- 95% of buyers and sellers report a positive experience when working with a TC
- TCs minimize the risk of errors by 80%
- 70% of agents who hire TCs experience substantial sales growth within their first year
A transaction coordinator can be a true game-changer for your real estate business. Thus, this partnership is one of the most impactful trends of 2025.
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AgentUp – Your Marketing Partner for 2025
AgentUp has all the digital marketing tools to take advantage of this year’s real estate trends.
We’re ready to help you make 2025 your most successful year in the business yet.
For over a decade, AgentUp has been an industry leader in real estate marketing support and transaction management solutions, which will propel your business forward.
Explore our highly effective, affordable marketing solutions to help you sell your listings and promote your services:
- Virtual tours
- Property websites
- Home flyers
- House portraits
- AI real estate photo editing
- And virtual staging
We also offer all of these sales in a convenient marketing coordination package. So, sign up for a free AgentUp account and make 2025 your best year yet.
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