Table of Contents
- 2025 Michigan Real Estate Market Trends
- What Is a Real Estate Coach & Our Selection Criteria
- Best Michigan Real Estate Coaches for 2025
- AgentUp Supports Michigan Real Estate Coaches & Agents
Michigan has experienced a fast-paced, competitive real estate market for several years.
Michigan real estate coaches empower agents and brokers with tailored guidance to excel in a competitive market. They offer strategies for lead generation, transaction management, and client relations.
From Detroit to Grand Rapids, these mentors blend practical training with innovative tools, fostering success through personalized advice.
To guide you through this lively yet shifting landscape, we’ve identified 10 top Michigan real estate coaches for 2025, tailored to help you choose the right business mentor.
Before we list our standout coaches, let’s examine the key market trends shaping Michigan’s real estate dynamics today.
2025 Michigan Real Estate Market Trends
Let’s take a moment to understand better Michigan’s current real estate market conditions.
Overall Market Conditions
Michigan’s real estate market in 2025 reflects a dynamic, competitive landscape shaped by regional diversity and healthy economic factors. Some overall stats:
- Michigan median home prices are up 11.3% year-over-year
- In most markets, homes sell in about 37 days, signaling strong demand
- Southeast Michigan, particularly Detroit, experiences robust growth, with prices rising 18.1% compared to the previous year
Current mortgage rates challenge affordability, yet a stable job market supports steady buyer activity. Trends suggest a balanced market will emerge by late 2025.
Current Median Sales Prices
| Detroit | $75,400 |
| Grand Rapids | $275,300 |
| Lansing | $150,500 |
| Traverse City | $422,300 |
| Ann Arbor | $498,000 |
(Zillow, April 4, 2025)
Current Michigan Area Mortgage Rates
Michigan mortgage interest rates are expected to remain relatively stable for the coming months:
| 6.75% – 30 year fixed |
| 6.56% – 20-year fixed |
| 6.03% – 15-year fixed |
| 6.74% – 30-year Jumbo fixed |
(Bankrate, April 4, 2025)
Real estate markets, including Michigan’s, are ever-changing—often rapidly.
For anyone aiming to succeed in the industry, we suggest paying close attention to local market trends to navigate these shifts.
Before revealing our top Michigan-area real estate coaches, two questions linger: what is a real estate coach, and what criteria shaped our selection of the finest coaches in Michigan?
What Is a Real Estate Coach & Our Selection Criteria
A real estate coach is a mentor who guides agents and teams to sharpen their skills, grow their businesses, and confidently navigate the complexities of the profession and market.
Relying solely on sales figures to assess Michigan’s top real estate coaches is too narrow a perspective, overlooking critical aspects of their impact.
So, instead of focusing only on volume, our analysis took a broader lens to identify authentic leadership, delving past surface-level stats.
We highlighted seasoned, locally rooted coaches passionate about mentoring, teaching, and helping others succeed.
These dedicated mentors often excel in offering tailored guidance, building meaningful connections, and understanding agents’ unique needs.
We aimed to celebrate coaches reflecting Michigan’s spirit: resilience, savvy, warm Midwestern charm, and a deep commitment to strengthening local real estate success.
Best Michigan Real Estate Coaches for 2025
We’re excited to showcase 10 of the top real estate coaches in the Michigan area for 2025.
These coaches distinguish themselves through their proven ability to boost agent performance, dedication to client success, and sharp understanding of the Michigan market.
Moreover, these exceptional coaches leverage cutting-edge digital marketing strategies and tools tailored to the savvy Michigan market and beyond.
Our list is presented without a specific order or ranking. Each coach featured here offers unique strengths and expertise, making them worthy of consideration for elevating your real estate business.
1. Kevin George
Kevin George offers a seasoned perspective as a real estate coach for Michigan professionals.
With over 20 years in the industry as a mentor, instructor, investor, agent, and entrepreneur, he currently serves as Vice President of the Michigan Institute of Real Estate.
His coaching emphasizes practical mastery, inspiring agents to unlock their potential.
Leveraging his extensive experience, he provides actionable strategies for success in the following areas:
- Skill Development: Training in sales, negotiation, and market analysis
- Business Growth: Strategies for scaling real estate practices
- Mindset Coaching: Motivation to overcome obstacles and see potential
- Market Expertise: Insights into Michigan’s real estate landscape
- Personalized Guidance: Tailored advice for individual goals
Kevin’s broad background and passion for real estate help him shine as one of the industry’s leading coaches.
Website: Kevin George
2. Sherry Swift
Sherry Swift is President of Swift Transitions, a role that leverages her decades of expertise in performance coaching, specializing in real estate growth.
A certified speaker and trainer, Sherry blends high-energy guidance with practical tools, empowering agents to break through plateaus.
Her focus on mindset and strategy shines through and helps agents hone the following strengths:
- Mindset Coaching: Overcoming limiting beliefs for success
- Sales Strategies: Boosting prospecting and client retention
- Team Building: Enhancing communication and leadership skills
- Business Planning: Crafting growth-focused roadmaps
- Accountability Tools: Driving measurable results
Sherry Swift’s infectious passion and tailored approach make her a standout choice for agents aiming to boost their careers and bottom line.
Website: Sherry Swift
3. Dawn Hendrix
Dawn Hendrix brings a powerhouse presence to real estate coaching.
A top-producing Coldwell Banker agent in the top 2% globally (2021), Dawn offers personalized coaching rooted in her extensive market success.
Based in Oxford, Michigan, she guides new and seasoned agents with a client-first approach.
Her mentoring platform emphasizes practical skills and local expertise, including the following:
- Market Mastery: Navigating diverse real estate trends
- Client Connection: Building trust and lasting relationships
- Sales Techniques: Proven strategies for listings and closings
- Business Growth: Tailored plans to scale your practice
- Supportive Mentorship: One-on-one guidance for all levels
Dawn Hendrix’s coaching shines because of her top-tier experience and dedication.
She is an excellent choice for Michigan agents seeking to develop their careers with hands-on, results-driven support.
Website: Dawn Hendrix
4. Paul Nichols
Paul Nichols offers a compelling real estate coaching experience for Michigan agents, particularly in the Detroit area.
Focusing on launching new agents, his S.O.A.R. program blends mentorship with practical guidance, drawing from his expertise as a realtor and coach in Wayne and Oakland Counties.
His coaching and mentoring approach emphasizes accountability and local market savvy and developing the following skills:
- Career Kickstart: Structured onboarding for new agents
- Weekly Mentoring: Ongoing calls for skill-building
- Business Planning: Personalized strategies with accountability
- Market Insights: Expertise in Detroit’s real estate trends
- Client Focus: Techniques for effective buyer/seller support
His testimonials praise his intuition and professionalism. Paul Nichols offers hands-on coaching that helps brokers and agents soar.
Website: Paul Nichols
5. Tom Ferry
Tom Ferry is a titan in real estate coaching with a positive reputation reaching beyond Michigan.
As the #1 ranked coach by Swanepoel Power 200, he leads Ferry International with over 35,000 hours of experience. He offers transformative programs like Core and Elite.
With innovative tools like Revii AI and a focus on accountability, Tom empowers agents to thrive.
Tom focuses on the following areas of improvement for his clients:
- Business Scaling: Strategies to boost productivity and profits
- Lead Generation: Cutting-edge marketing and prospecting tactics
- Mindset Training: Building confidence and resilience
- Market Mastery: Tailored insights for local trends
- Accountability Coaching: Weekly guidance to hit goals
Backed by glowing reviews (4.9 stars on Google), Tom Ferry’s high-energy, results-driven approach makes him a premier choice for Michigan agents aiming to dominate their market.
Website: Tom Ferry
Industry Leading
Media & Marketing For Agents
AgentUp is the all-in-one marketing tool for top agents.
6. Harris Coaching
Tim and Julie Harris are a powerhouse duo in real estate coaching with over 20 years of experience.
They’ve guided thousands through their Premier Coaching program and #1 daily podcast.
Known for their best-selling book Harris Rules and their practical, no-nonsense approach, they empower agents with proven systems.
They structure their mentoring efforts to help agents achieve success in the following areas:
- Lead Generation: Over 100 market-tested techniques
- Scripts Mastery: Handling objections and prospecting
- Business Planning: The Real Estate Treasure Map for goal-setting
- Mindset Coaching: Building confidence and focus
- Market Insights: Strategies for local and national trends
Backed by strong testimonials, Tim and Julie Harris deliver high-impact, affordable coaching.
Website: Harris Coaching
7. Ran Biderman
Ran Biderman is a highly effective, motivational real estate coach inspiring Michigan agents across the state.
With over 25 years as a broker, investor, and ICF-certified coach, Ran empowers professionals to break through barriers and achieve six- or seven-figure success.
His tailored, high-energy approach blends real estate expertise with mindset mastery. His coaching focuses on helping agents improve the following:
- Lead Generation: Proven strategies to boost listings and clients
- Skill Enhancement: Negotiation, communication, and sales mastery
- Business Growth: Custom plans to scale your brokerage
- Mindset Coaching: Overcoming limits and building resilience
- Networking Access: Connections to 18,000+ industry pros
Clients rave about his impact, citing leaps in productivity and personal growth.
Website: Ran Biderman
8. Bradley K. Warren
Brad Warren is a seasoned real estate coach serving Michigan brokers and agents and beyond.
With over 35 years as a real estate professional, business coach, seminar leader, and certified The ONE Thing trainer, Brad has empowered over 40,000 real estate professionals across 18 countries.
Known as an “edutainer,” he blends humor with practical strategies, focusing on time management and productivity.
His real estate coaching efforts focus on the following areas:
- Time Management: Tools to gain an extra hour daily
- Goal Setting: Crafting actionable business plans
- Skill Building: Enhancing negotiation and communication
- Accountability: Weekly check-ins to bridge gaps
- Marketing Support: Strategies to boost visibility
Brad Warren’s coaching is ideal for agents seeking structured, impactful growth.
Website: Brad Warren
9. Real Estate Investing Women
Real Estate Investing Women is a unique coaching platform led by Laura Alamery and Liz Klingseisen. It empowers Michigan agents and others in the state to excel in the real estate business.
With over 40 years of combined investing experience, this mother-daughter duo offers women-focused mentorship to conquer fears and build wealth through real estate sales.
Their courses and mentoring community emphasize practical strategies and encouragement. Key services include:
- Investment Basics: Learning to start or grow portfolios
- Creative Strategies: Mastering wholesaling and lease options
- Mindset Coaching: Overcoming barriers to success
- Networking: Access to a supportive women’s community
- Market Insights: Tools for navigating real estate trends
Real Estate Investing Women is a strong choice for Michigan agents seeking a nurturing, expert-led path to financial freedom.
Website: Real Estate Investing Women
10. Javier Rodriguez
Javier Rodriguez is a standout real estate coach and broker serving Michigan agents, particularly in Grand Rapids.
As a Tier Three Coach with Club Wealth and head of Lake Michigan Realty Management, Javier brings world-class expertise to empower agents with confidence and results.
His bilingual (Spanish-English) approach and deep local market knowledge shine through. Key services include:
- Skill Development: Training in pricing, negotiation, and client communication
- Market Expertise: Insights into Grand Rapids trends and strategies
- Business Coaching: Guidance for measurable growth and balance
- Team Leadership: Building effective, client-focused teams
- Mentorship: Personalized support for agent success
Javier Rodriguez is a top choice for Michigan agents seeking impactful, hands-on coaching.
Website: Javier Rodriguez
The Michigan real estate coaches highlighted above all share a central goal: instilling exceptional business practices.
They consistently surpass expectations by drawing on their deep local market knowledge, cutting-edge coaching techniques, and expert guidance.
For real estate professionals reading this, picture your career reaching the same heights as those showcased.
Now is the moment to transform your skills into tangible results. AgentUp is ready to assist you in making that happen.
Market Leading
Real Estate Transaction Coordinators
Hand off your transactions, media, and marketing to a real estate TC.
AgentUp Supports Michigan Real Estate Coaches & Agents
Elevate your Michigan real estate business to new heights with AgentUp, your ally in delivering expert, cost-effective transaction coordination support and innovative digital marketing solutions.
AgentUp offers US-based transaction coordinator services that stress precision, communication excellence, reducing errors, and keeping your sales on track.
Our transaction coordination services are celebrated as some of the finest in the industry, with competitive pricing that’s tough to beat:
- Transaction Coordination – from $349 per file
- Listing Coordination – from $200 per listing
Act now and take advantage of AgentUp’s special offer of $99 to onboard your first transaction.
Do yourself a favor and call (888) 982-4368 or schedule a consultation with an AgentUp TC.
Why wait? Call today and put your business on the path to success.
AgentUp for Your Michigan Real Estate Marketing Needs
Beyond transaction coordination, AgentUp offers highly effective digital marketing tools that will increase the exposure of your listings and professional services.
Take a moment and explore AgentUp’s cutting-edge marketing resources and solutions:
- Virtual tours
- Property websites
- Home flyers
- House portraits
- AI real estate photo editing
- And virtual staging
AgentUp is ready to help you succeed in the Michigan real estate market or anywhere else you may be.
Sign up for a free AgentUp account today and begin to help grow your bottom line.
Thank you for reading this article on the best real estate coaches in Michigan for 2025. We hope you enjoyed this article, and please feel free to explore these additional related posts:
