February Focus: Show Your Real Estate Business Some Love
Think of this as your business reset month — refine your systems, reconnect with people, and recharge your marketing before the pace picks up:
- Reconnect and Nurture Your Sphere: Reach out to past clients and warm contacts with a friendly check-in, a quick market update, or a simple “thinking of you” message. Clean up your database and update contact details
- Tighten Your Business Systems: Review your CRM, record keeping, and transaction coordination systems, and identify what’s working and what’s not
- Sharpen Your Marketing Edge for Spring: Map out a simple spring marketing plan, schedule social media or email campaigns in advance, and upgrade your marketing tool kit
February preparation pays spring commissions. Show your business some love now, and it will absolutely return the favor.
As part of your winter tune-up, sign up for a free AgentUp account to see how we can support your business success.
Expected Trends in February
Here are three real estate trends to watch for in February 2026:
1. More Pre-Approvals, More Sales📈
Experts forecast that existing-home sales will trend upward in February 2026 due to changes in underwriting rules. More pre-approvals mean more sales. Look for overall sales to exceed February 2025 levels.
2. Price Moderation📊
After years of sharp increases, home values are expected to moderate this year. Forecasts show national home prices growing modestly, around 1–2%, which can give buyers a bit more confidence while still preserving homeowner equity, and give you something real to talk about with both buyers and sellers.
3. More Inventory🚀
The amount of homes for sale nationally has been slowly rebuilding, and many forecasts suggest inventory will keep expanding this year — up nearly 9% year-over-year — making it easier for buyers to find options and giving agents more listings to work with.
Keep in mind that these trends reflect national averages. Conditions in your local market could vary.
Median Regional Home Prices
As of February 2, 2026 (Zillow)
| City | Median Home Price | Increase / Decrease |
| New York | $797,300 | Up 3.2% from the previous year |
| Chicago | $304,500 | Up 2.3% from the previous year |
| San Diego | $972,200 | Down 3.8% from the previous year |
| Seattle | $833,00 | Down 2.1% from the previous year |
| Austin | $489,250 | Down 6.4% from the previous year |
| Denver | $525,300 | Down 4.2% from the previous year |
| Atlanta | $379,900 | Down 4.3% from the previous year |
National Average Mortgage Interest Rates
As of February 2, 2026 (BankRate)
| Mortgage | Current Rate | Last Month |
| 30-year Fixed | 6.23% | 6.27% |
| 20-year Fixed | 6.02% | 6.08% |
| 15-year Fixed | 5.73% | 5.58% |
| 30-year Jumbo | 6.33% | 6.39% |
Fact of the Month – February
Pending home sales — a key indicator of future closings — climbed in late 2025, rising 3.3% from October to November 2025, and were up 2.6% year-over-year
AgentUp: Your Winter Tune-Up Business Mechanics
Winter is when smart agents tune up rather than slow down. That’s where AgentUp comes in — your behind-the-scenes business mechanic. 🔧
Our reliable transaction coordination services keep deals on track:
Transaction Coordination – from $399 per file
Listing Coordination – from $249 per file
Currently, we’re offering $50 off your first transaction!
Call an AgentUp TC at (888) 982-4368 or schedule a complimentary TC consultation.
Also, check out our innovative marketing support tools that will keep your sales pipeline warm:
- Virtual tours
- Property websites
- Home flyers
- House portraits
- AI real estate photo editing
- AI virtual staging
AgentUp helps your business run more smoothly now, so you can hit spring in high gear and be ready to roll.
Happy Valentine’s Day from your friends at AgentUp! 💘
We hope this real estate update provided you with some insights into the market for February.