Table of Contents
- How to Start Closing Real Estate Deals Fast
- 3 Foundational Steps for Launching Your Business
- Establishing a Business & Marketing Plan
- Mapping Your Sphere of Influence in Real Estate
- Formulating Your Unique Value Proposition (UVP)
- Start Practicing Basic Real Estate Skills
- AgentUp – Your Partner for Closing Real Estate Deals
How to close a real estate deal fast is the first question every new licensee asks.
Earning your real estate license is a significant achievement, but it’s just the first step toward building a successful sales business. As a new agent, you’re entering a competitive industry where strategic planning, practical skills, and reliable support can make all the difference.
Knowing how to navigate these crucial early stages, from leveraging your network to mastering business skills, is essential for quickly closing your first real estate deals.
This article offers valuable information on how to close a real estate deal fast, establish a thriving real estate business, and prepare for long-term success as a newly licensed agent.
Let’s dive in!
How to Start Closing Real Estate Deals Fast
Congratulations on earning your real estate license! This milestone marks the beginning of an exciting professional journey.
Now that you have your license, you’re likely wondering how to close a real estate deal quickly, earn money, and grow a thriving business.
Where do you start? What do you do first? How do you land your first real estate deal?
As a newly licensed real estate agent, planning ahead is crucial to starting to close deals quickly and building momentum in your career.
Without a proactive strategy, you risk wasting time and missing opportunities in a fast-paced industry. Here’s how strategic planning sets you up for success.
Being organized lets you move swiftly when opportunities arise. The more prepared you are, the faster you’ll gain trust and convert leads into closed real estate deals.
Planning helps you hit the ground running, turning your license into action. By setting goals, organizing tools, and preparing for clients, you’ll close deals faster and establish yourself as a capable agent.
The following sections outline the basic first steps to establishing a thriving real estate sales practice.
3 Foundational Steps for Launching Your Business
You want to begin closing deals quickly and generating revenue, but you must establish your business’s foundations first.
Begin with the following initial 3 steps:
1. Select a Brokerage
Most states require real estate sales agents to work under the supervision of a brokerage. So, your first step is to join a reputable brokerage to gain access to resources, mentorship, and listings.
Choose one that aligns with your goals and take into consideration the following:
- Brokerage reputation and coverage area
- Commission splits and out-of-pocket costs
- The culture of the brokerage and how it fits with your business style
- Does the brokerage have a particular market focus?
- The training and education resources available
Interview several brokerages in your area and select one that aligns with your specific criteria.
2. Start Building Market Knowledge
Next, build your foundational knowledge. While your licensing course provided the basics, real-world success demands more profound expertise.
You’ll need to familiarize yourself with the following areas:
- Local neighborhood characteristics, amenities, and styles
- Pricing trends for each neighborhood and the market in general
- The current sales pace of your market and market indicators
Use resources like the National Association of Realtors (NAR) for market reports and continuing education. Browse listings on Zillow or another real estate aggregator site.
3. Acquire Basic Business Tools
While your brokerage will likely provide you with office space and some of the necessary sales technology tools, you’ll still need to ensure you have some basic business items.
Consider acquiring the following tools:
- A quality laptop and/or pad-tablet
- Reliable cellphone
- Create a business email account
- Ensure you have a wardrobe for business purposes
Additionally, consider possible stationery needs, and items such as a calculator, a name tag, and other tools.
Once these foundational steps are in place, it’s time to start thinking ahead with solid plans.
Establishing a Business & Marketing Plan
A well-structured business and marketing plan is essential for transforming your real estate license into a thriving sales business.
This roadmap clarifies your vision, sets measurable goals, and ensures sustainable growth in a competitive market.
Without a plan, you risk floundering—missing opportunities, overspending, or failing to attract clients. A strategic plan keeps you focused, financially disciplined, and positioned for long-term success.
Business Plan Components:
- Define Your Goals: Outline short-term (e.g., closing five deals in year one) and long-term objectives (e.g., building a team within five years). Specify target markets—first-time buyers, luxury properties, or commercial real estate
- Financial Projections: Estimate startup costs (licensing fees, marketing, tools) and ongoing expenses (brokerage fees, insurance). Project revenue based on commission rates and deal volume to ensure profitability
- Operational Structure: Decide whether you’ll work solo, join a team, or hire support like a transaction coordinator. Identify tools like CRM systems to streamline operations
Marketing Plan Components:
- Brand Identity: Develop a unique value proposition—perhaps specializing in eco-friendly homes or exceptional client service. Create a professional logo, website, and social media presence to build credibility
- Target Audience: Identify your ideal clients—young families, retirees, investors—and tailor your messaging. Use market research to understand their needs, like affordability or proximity to schools
- Strategies and Channels: Leverage digital marketing—social media ads, email campaigns, and SEO—to reach clients. Combine with traditional methods like direct mail or hosting local events to generate leads
A business plan provides structure, while a marketing plan drives visibility. Together, they ensure you attract clients, manage resources efficiently, and strategically grow your real estate business in a dynamic industry.
For more information, check out our blog post on how to market yourself as a real estate agent (7 tips).
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Mapping Your Sphere of Influence in Real Estate
Your sphere of influence (SOI) in real estate refers to the network of people you know personally or professionally who trust and respect you.
Most of your future clients are going to be people on this list. Therefore, it’s essential to understand clearly who your sphere of influence includes.
Who to Include in Your Sphere of Influence List
Think about adding people in the following categories:
| Family Members: | Parents, siblings, cousins, in-laws, and extended relatives who may need real estate services or refer others. |
| Friends: | Close friends, childhood buddies, and social acquaintances who trust your judgment and can spread the word. |
| Colleagues: | Current and former coworkers, supervisors, or professional contacts from past jobs who value your skills. |
| Neighbors: | People in your neighborhood or apartment complex who might need local real estate expertise. |
| Community Connections: | Members of local groups—book clubs, sports teams, or volunteer organizations—who share common interests. |
| Religious or Spiritual Groups: | Fellow congregants, clergy, or members of your church, synagogue, or spiritual community. |
| Professional Contacts: | Your dentist, accountant, lawyer, hairstylist, or other service providers who interact with diverse clients. |
| School or Alumni Networks: | Classmates, professors, or alumni association members from high school, college, or trade school. |
| Hobby or Interest Groups: | People from hobby circles—photography clubs, gym classes, or gaming groups—who know you personally. |
| Past Clients or Customers: | If you’ve worked in other industries, include former clients who might need real estate services. |
| Casual Acquaintances: | Your barista, gym trainer, or dog park friends—casual connections who can become referral sources. |
| Social Media Contacts: | Active followers or connections on platforms like LinkedIn, Facebook, or Instagram who engage with your posts. |
Tools like a spreadsheet or CRM system can help organize this data, categorizing contacts by closeness, profession, or potential for referrals.
This exercise ensures that you have a clear, actionable database to use when launching your real estate business.
Why Your Sphere of Influence Is Vital
Your SOI is the cornerstone of your real estate business because it’s where most of your clients will originate, especially in the early stages.
According to the National Association of Realtors, 67% of buyers and 39% of sellers find their agents through referrals or prior relationships, highlighting the power of personal connections.
People in your SOI already know and trust you, making them more likely to hire you or refer others when they need real estate services.
They’re also a source of repeat business—friends who buy homes may later sell or invest, keeping you top of mind.
Engaging your SOI through regular communication, like holiday cards, social media updates, or coffee meetups, builds rapport and positions you as their go-to agent.
By leveraging these relationships, you create a steady pipeline of leads, reduce reliance on costly advertising, and establish a sustainable client base for long-term success.
For more useful tips, please visit our blog post on how to market your sphere of influence in real estate.
Formulating Your Unique Value Proposition (UVP)
Your unique value proposition (UVP) in real estate defines what sets you apart from other agents, articulating the distinct benefits you offer clients.
A compelling UVP attracts clients by addressing their needs and showcasing your strengths, building trust in a competitive market.
It’s the core of your brand identity, guiding your marketing and client interactions. It’s a vital element in helping you close real estate deals.
Crafting a UVP requires introspection, market research, and clarity to ensure it resonates with your target audience.
Identify Your Strengths:
| Skills and Expertise: | Highlight what you excel at—negotiation, market analysis, or staging homes. If you’re tech-savvy, emphasize your ability to create virtual tours. |
| Personal Qualities: | Leverage traits like empathy, communication, or dedication. Being approachable and client-focused can be a key differentiator. |
Understand Your Market:
| Client Needs: | Research your target audience—first-time buyers, luxury sellers, or investors—and understand their pain points, like navigating financing or maximizing property value. |
| Market Gaps: | Identify underserved niches in your area, such as eco-friendly homes or properties for seniors, where you can offer specialized knowledge. |
Craft Your UVP Statement:
| Be Specific: | Instead of “I provide great service,” say, “I specialize in helping first-time buyers secure affordable homes with personalized financing guidance.” |
| Focus on Benefits: | Emphasize outcomes, like “I ensure a stress-free selling process with expert staging and aggressive marketing to maximize your home’s value.” |
| Make It Memorable: | Use concise, impactful language, such as “Your eco-conscious agent—turning green dreams into dream homes.” |
A strong UVP, like “Guiding retirees to their perfect downsized home with care and expertise,” positions you as the go-to agent for a specific audience. It informs your website, business cards, and pitches, ensuring consistency.
By aligning your strengths with market needs, your UVP becomes a powerful tool for attracting and retaining clients, setting the foundation for a successful real estate business.
Start Practicing Basic Real Estate Skills
Mastering basic business skills is crucial to building confidence and establishing your presence in the industry as a new real estate agent.
These foundational practices help you communicate effectively, understand the market, and learn from experienced professionals, setting you up to close real estate deals quickly.
Start by developing an elevator pitch. Craft a concise 30-second introduction highlighting your unique value proposition and sparking interest.
For example, “I’m a dedicated agent helping first-time buyers find affordable homes with personalized guidance.”
Practice delivering it naturally at networking events or casual encounters, ensuring you can pitch yourself anytime.
Next, focus on learning how to talk about houses. Study property features—architecture styles, floor plans, and amenities—to describe homes knowledgeably.
Familiarize yourself with terms like “open-concept kitchen” or “energy-efficient windows.”
Practice explaining benefits, such as how a large backyard suits families or how a location offers easy commutes. This builds credibility and helps clients envision their future in a property.
Another key step is attending a few open houses. Visit listings in your area to observe how homes are presented and how agents interact with buyers.
Note staging techniques, like decluttering or lighting, and listen to how agents address questions about pricing or repairs. This hands-on experience sharpens your understanding of market expectations and client priorities.
Finally, shadow other agents to gain real-world insights. Ask a mentor or colleague if you can observe their client meetings, negotiations, or closings.
Pay attention to how they build rapport, handle objections, and manage transactions. Shadowing provides a practical education, helping you refine your approach and avoid common pitfalls.
By practicing these skills—delivering a pitch, discussing properties, attending open houses, and shadowing—you’ll build the confidence and competence needed to engage clients effectively and grow your real estate business from the ground up.
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AgentUp – Your Partner for Closing Real Estate Deals
AgentUp is an invaluable partner for real estate agents who want to close deals efficiently. It offers a seamless blend of transaction coordination services and innovative marketing tools.
Their transaction coordination services manage the entire process, from contract review to post-closing follow-ups, saving agents valuable time per transaction.
This includes document management, compliance tracking, lender communication, inspection scheduling, and curated closing gifts, ensuring precision in every detail.
Moreover, AgentUp’s prices are among the most competitive in the industry:
- Transaction Coordination – from $349 per file
- Listing Coordination – from $200 per listing
AgentUp is running a limited-time special of $99 to onboard your first transaction.
To learn more, call (888) 982-4368 to speak to an AgentUp TC or schedule a TC consultation.
Partnering with AgentUp’s coordinators will provide expert support, allowing you to focus on client relationships and new opportunities.
AgentUp – Your Real Estate Marketing Partner
Beyond coordination, AgentUp’s cutting-edge marketing tools elevate your listings and brand. They offer AI-powered marketing solutions, including the following robust solutions:
- Virtual tours
- Property websites
- Home flyers
- House portraits
- AI real estate photo editing
- And virtual staging
These tools help boost visibility, while custom branding—logos and social media content—strengthens your professional identity.
Trusted by over 3,000 real estate professionals since 2012, AgentUp’s scalable, affordable services make it a reliable partner for closing deals and growing your business in today’s competitive market.
Start your real estate business on the right foot!
Sign up for a free AgentUp account today and take the first step toward closing more real estate deals.
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