How to Get More Leads in Real Estate (10+ Expert Tips)

Table of Contents

• Create and Follow a Business & Marketing Plan
• Always Partner With a Transaction Coordinator 
• Use Impressive Digital Marketing Tools
• Get More Leads in Real Estate With AgentUp

Leads are the bloodline of any real estate sales professional’s business. If your sales pipeline isn’t full, you may soon face reduced volume and income.

Most agents have limited time to find new leads due to their transaction coordinator duties and the ongoing efforts to meet client needs.

Agents are always looking for ways to increase their number of qualified leads. Several approaches work; finding the best one for you is the key to success.

This article presents 10+ expert tips on how to get more leads in real estate to grow your sales business at record speed.

There’s a lot to cover, so let’s get started!

Create and Follow a Business & Marketing Plan 📝

Real estate sales is a hectic profession. There are showings, client meetings, events, and transaction coordination tasks to attend to. Often, agents are too busy to create and follow a business plan.

However, not having a plan is a mistake. Without a strategy and sense of direction, it’s easy for a real estate business to stagnate. 

A carefully designed business and marketing plan is essential for effective lead generation. 

It serves as a practical guide that refines your vision, outlines achievable objectives, and supports steady growth within a competitive marketplace.

Operating without a plan can lead to missed opportunities, wasted resources, and difficulty attracting clients. 

Let’s examine the fundamentals of a strategic framework that helps you stay focused, manage your finances wisely, and lay a foundation for lasting success.

1. Business & Marketing Plan Components

A business plan establishes your foundation, while a marketing plan builds your presence.

Business Plan Essentials:

Marketing Plan Focus Areas:

Combine the above strategy with offline methods, such as sending postcards, attending networking events, or engaging in community sponsorships, to expand your lead pipeline.

Together, these plans help you attract the right clients, manage resources wisely, and position your real estate business for lasting growth.

2. Map Your Sphere of Influence

Your sphere of influence (SOI) includes the network of people you already know, personally or professionally, who trust your integrity and judgment.

Most of your business as a real estate agent will come from this group, making it critical to identify exactly who belongs in your SOI.

Consider including contacts in these categories:

• Family Members: Parents, siblings, extended relatives, or in-laws who could need real estate services or refer others
• Friends: Close companions, old friends, or social acquaintances who respect your opinion and can share your name with others
• Colleagues: Present and former coworkers, supervisors, or professional associates who recognize your abilities
• Neighbors: Individuals living in your building, subdivision, or community who value local expertise
• Community Connections: Members of volunteer groups, clubs, or teams who interact with you regularly
• Faith Communities: Clergy or members from your church, temple, or spiritual group who share community ties
• Professional Contacts: Service providers such as your accountant, stylist, or lawyer who work with a variety of clients
• Hobby or Interest Circles: Participants in shared interests like fitness classes, photography clubs, or local meetups
• Social Media Followers: Online contacts who engage with your posts and support your professional brand

Use tools like a spreadsheet or CRM system to organize this list, grouping people by relationship or referral potential.

This list contains the people you will aim your marketing efforts toward, including emails, social media posts, and business reminders. 

Your SOI is your most valuable lead source because it’s built on trust. Staying in contact through social media, events, or personal notes encourages referrals, repeat clients, and long-term success.

Our next lead generation tip may come as a surprise, but we’ll explain why it’s a valuable tool.

Always Partner With a Transaction Coordinator👨🏻‍💻

Transaction coordination plays a crucial role in real estate, ensuring that transactions are completed smoothly, accurately, and on time. 

More importantly, a top-tier TC can do much more than facilitate closings.

A skilled transaction coordinator enhances your brand by optimizing workflows, elevating client satisfaction, and polishing your professional image. These benefits, in turn, increase the number of leads.

Partnering with a reliable TC projects confidence and competence, helping you stand out in a competitive market while driving lead acquisition and growth.

3. A Transaction Coordinator + Time Savings = More Leads

The primary reason real estate professionals don’t engage in effective lead generation is a lack of time. Sales and transaction coordination take up most, if not all, of an agent’s time. 

What many agents forget is that efficiency defines a trusted real estate brand. It also provides you with more time to generate additional leads. 

The most effective way to free up work time is to partner with a transaction coordinator. 

Transaction coordinators streamline numerous processes, enabling you to manage more transactions effectively and with accuracy.

• Time Savings: Transaction coordinators save agents anywhere from 10 to 20 hours per transaction, freeing up valuable time to engage in lead-finding efforts
• Error Prevention: Their expert document review and deadline tracking ensure compliance and reduce costly mistakes, protecting your professional reputation and saving time
• Scalability: Whether you handle a few deals or hundreds, a transaction coordinator can scale with you, maintaining quality and precision as your business grows

Moreover, the investment in transaction coordination pays for itself by increasing your sales through more time for networking and lead-generating activities. 

4. Outstanding Customer Service Brings in Leads

Our next set of tips emphasizes the importance of providing outstanding customer service, which leaves a lasting impression that drives repeat business and referrals.

Partnering with a transaction coordinator is a straightforward yet powerful way to enhance customer satisfaction significantly. 

Here are a few ways a transaction coordinator elevates your customer service efforts:

• Responsive Communication: Address client questions quickly, establishing trust through attentive and clear dialogue
• Personalized Support: Customize your approach to meet each client’s unique needs, demonstrating empathy and dedication
• Smooth Transactions: Deliver error-free closings that increase client satisfaction and confidence

Exceptional service encourages clients to recommend you enthusiastically, building a strong reputation and expanding your network.

5. Successful Sales Bring In More Leads

When a sale goes well, clients take notice and are more likely to refer you to their friends, family, and neighbors.

For this reason, successful sales form the foundation of a growing real estate business, fueling repeat transactions and valuable leads.

When buyers and sellers experience a positive sales outcome, they are more likely to do the following:

• Repeat Business: Past clients return for future purchases or sales
• Referrals: Personal recommendations to friends, family, and colleagues
• Positive Online Reviews: Testimonials that enhance your reputation

Transaction coordinators play a vital role by ensuring smooth closings, maintaining clear and consistent communication, and overseeing error-free processes.

This client satisfaction ripple effect not only enhances your brand’s credibility but also drives sustainable growth in a competitive market.

Perhaps you’re still not convinced about the value of a transaction coordinator for lead acquisition and business growth. Let us share some statistics with you that may help change your mind.

6. Statistics on Transaction Coordinator Advantages & Effectiveness

The numbers paint a clear picture: transaction coordinators promote positive sales, happy clients, and save you valuable time to devote to lead generation. 

Partnering with a transaction coordinator improves efficiency and boosts productivity. Whether you hire a full-time, part-time, or per-transaction coordinator, there are numerous advantages, including the following:

• Just over 50% of top brokerages engage transaction coordinators for every sale
• Agents report a 25% productivity increase when collaborating with TCs
• 98% of agents hiring TCs close more transactions monthly than those without
• 95% of buyers and sellers appreciate the involvement of a transaction coordinator
• The risk of errors decreases by 80% when a transaction coordinator oversees the process
• 70% of agents noticed significant sales growth within the first year of hiring a TC

Clearly, utilizing a transaction coordinator can be transformative for your real estate business, saving you valuable time to spend on gaining more leads.

Our next set of tips for increasing leads focuses on the quality of your marketing efforts.

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Real Estate Marketing

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Use Impressive Digital Marketing Tools 🎯

The quality of your marketing materials is a direct reflection of your business skills and expertise. The better your marketing tools, the more leads you’ll likely generate. 

Therefore, you want to use the absolute best marketing tools at all times. Consider using the following high-quality marketing solutions to sell your services and listings.

7. Professional Photo Editing

Recent real estate data indicate that one of the most effective ways to generate more leads is the use of professionally edited listing photos.

Because nearly all homebuyers begin their search online, the visual presentation of your listings matters more than ever.

High-quality, visually appealing photography can make the difference between a property that stands out and one that goes unnoticed.

The evidence supports this, since 99% of buyers say that listing photos were the deciding factor in scheduling a property visit.

In today’s market, cell phone photos often fail to meet buyer expectations. Each listing image should be professional-grade, captured by an experienced real estate photographer.

That said, skillfully taken photos alone aren’t enough. Every image still requires expert editing to ensure optimal lighting, color balance, and composition.

Additional statistics reinforce this point:

• Listings featuring professionally edited visuals sell 32% faster than those marketed without them
• 61.3% of top-producing agents agree that photo quality is one of the most important factors driving a home sale
• Homes promoted with professionally enhanced images achieve a 1,200% increase in social media engagement and shares

Clearly, professional editing not only enhances property appeal but also attracts more leads. 

Next, we’ll look at how advanced photo editing technology can elevate your marketing strategy and expand your reach even further.

8. Virtual Staging

Our second impressive real estate marketing tool is virtual staging.

This advanced technology elevates property photo editing to the next level, offering powerful tools to present listings effectively. Key benefits include:

• Enhanced Visual Appeal: Instantly turn empty rooms into warm, welcoming spaces with lifelike virtual staging
• Unleash Potential: Remove clutter, update décor, and preview changes such as new wall colors or improved landscaping
• Support Buyer Imagination: Use dynamic visual tools to help buyers picture themselves living in the space

Virtual staging is both cost-effective and efficient, allowing you to highlight properties in their best light. 

It’s an invaluable resource for refreshing difficult listings and appealing to serious buyers.

If you need more evidence of its impact, consider these virtual staging statistics:

• Virtually staged listings sell 75% faster than those without this technology
• Properties showcased with virtual staging meet or exceed the asking price 83% of the time

Regularly using virtual staging not only helps you market more listings but also positions you as a savvy real estate professional who consistently attracts more leads.

Next on our list of lead-generating real estate marketing involves using the latest interactive visual technology. 

9. Virtual House Tours

Wouldn’t you like to host an open house 24/7 every time you list a property?

Virtual house tours enable prospective buyers or renters to explore a home at any time and from anywhere using their devices.

Thanks to modern technology, these tours offer immersive, interactive, and realistic experiences of any listing.

Creating a virtual tour is a cost-effective and straightforward process, providing buyers with constant access—including those far away, those with mobility challenges, or those facing adverse weather conditions.

Buyers and sellers strongly favor listings with virtual tours, as recent data highlights:

• Listings with virtual tours attract 87% more views than those without
• 54% of buyers won’t schedule showings without a virtual tour available
• Properties featuring virtual tours sell 31% faster than those that don’t
• Tech-savvy Gen Z buyers are 130% more likely to book a showing when a virtual tour is included

The evidence is clear: virtual tours are powerful marketing tools. Incorporate them into your strategy to generate more leads and drive sales growth in the months ahead.

10. Floor Plans

Stunning listing photos and tours are essential, but they don’t communicate a home’s specific dimensions.

This is where floor plans become invaluable. Serving as a crucial real estate marketing tool, floor plans enable buyers to visualize a property’s layout clearly.

Modern technology offers floor plans in both 2D and 3D formats, quickly revealing the layout and dimensions of any home or listing.

Recent data underscores their sales effectiveness:

• 51% of buyers say floor plans played a key role in their decision-making
• 64% of buyers expect floor plans to be included with every listing
• Listings featuring 3D floor plans sell 50% faster than those without

Floor plans are also highly versatile and can be easily integrated into emails, websites, and social media marketing efforts.

Paired with virtual tours, floor plans create a more complete and engaging property experience for buyers.

Including floor plans in your listings not only informs buyers but also helps differentiate you from the competition, giving you a marketing edge and attracting leads to keep your business growing. 

11. Single Property Websites

It’s no longer sufficient to rely solely on the MLS to showcase your listings. Nowadays, every property merits its own dedicated, distraction-free website to be presented effectively.

More real estate professionals are embracing single-property websites for each listing because of the distinct advantages they offer:

• Distraction-Free Focus: These sites spotlight one property exclusively, eliminating the distractions posed by competing listings or multiple agents
• Robust Presentation: Single-property websites showcase high-quality photos, engaging videos, immersive virtual tours, floor plans, and other persuasive marketing elements
• Create a Property Narrative: Tell a compelling story about the home, highlighting its unique features and benefits to engage buyers
• Lead Capture: Interested buyers can easily schedule showings or contact you directly through built-in forms on the site

Industry research confirms their impact: single-property websites can boost listing traffic and attention by up to 55%. 

Additionally, 44% of buyers attribute these sites as significantly influencing their decision to schedule an in-person visit.

Beyond amplifying buyer interest, these personalized property websites also strengthen your professional brand, demonstrating your marketing expertise and building your name in the marketplace.

By now, you’re likely wondering where you can find a transaction coordinator and the digital marketing tools we’ve mentioned. Well, you’re in luck! You can get everything you need from one source. 

Industry Leading

Media & Marketing For Agents

AgentUp is the all-in-one marketing tool for top agents.

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Get More Leads in Real Estate With AgentUp 🚀

For over a decade, AgentUp has been a trusted partner for real estate brokers and agents, offering top-tier transaction coordinators and marketing services that are highly effective for lead generation efforts. 

An AgentUp transaction coordinator can play a role in finding and converting more leads in the following ways:

• Save Time for Prospecting: By handling time-consuming administrative tasks and transaction details, AgentUp TCs free up precious time for you to dedicate to prospecting new buyers and sellers
• Allow You to Focus on Marketing: AgentUp TCs assist with targeted neighborhood mailers, email campaigns, social media content creation, and blog posts, all designed to keep your brand visible and attract fresh leads
• Enhanced Client Satisfaction: Skilled transaction coordinators enhance the client experience, leaving your buyers and sellers more likely to provide leads

This comprehensive support transforms your TC from a transactional helper to a strategic partner in lead generation. 

By providing outstanding support, our transaction coordinator services are the top choice for brokers and agents in the following states:

• Virginia
• Maryland
• Washington
• Oregon
• Florida

Moreover, our transaction coordinator services are competitively priced:

• Transaction Coordination – from $399 per file
• Listing Coordination – from $249 per listing

For a limited time, we’re offering $50 off your first transaction. 

More Leads With AgentUp Marketing Support

Our strategic marketing tools enhance visibility and foster deeper engagement with buyers and sellers, driving measurable results and more leads, including:

• Virtual tours
• Property websites
• Home flyers
• House portraits
• Real estate photo editing
• And virtual staging

Make AgentUp your lead generation partner, providing you with superb real estate transaction coordination services and outstanding high-end marketing support. 

Start getting more leads today!

Call and speak with an AgentUp TC at (888) 982-4368 or schedule a complimentary TC consultation.

Also, sign up for a free AgentUp account today and explore all that we offer — it’s free, takes less than a minute, and there’s no obligation.

Thank you for reading this post on how to get more leads in real estate (10+ expert tips). If you enjoyed this article, please take a moment to explore these additional related posts:

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• Team Vs Solo Transaction Coordinators: Which Is Better for Growing Brokerages?
• The Cost of Not Hiring a Real Estate Transaction Coordinator
• Why Solo Agents Need a TC Coordinator More Than They Think
• How a Real Estate Transaction Coordinator Can Improve Client Satisfaction and Boost Referrals