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A real estate assistant’s duties help sales agents streamline their workflow, increase efficiency, and close more sales. 

One critical advantage of having a real estate assistant is that they can help free up your time, allowing you to focus on activities that can bring in more clients and drive business growth.

Intelligent real estate agents assign their real estate assistant duties, such as daily business administration, communications, and ongoing marketing. 

In this post, we will explore 4 common real estate assistant duties to streamline your workflow. 

4 Real Estate Assistant Duties to Increase Efficiency

Real estate assistants play a crucial role in supporting agents by handling the business details of running a real estate sales business. 

Such duties include the following sets of business tasks. Let’s explore them in some detail. 

1. Basic Administrative Duties

Any real estate sales business is inundated with small, repetitive daily tasks. While most of these tasks are necessary, they don’t directly increase revenue.  

For example, consider the ongoing administrative duties that you could pass off to a real estate assistant, including:

  • Answering email and telephone calls
  • Setting up showings, meetings, and open houses
  • Managing your social media accounts
  • Maintaining your business websites
  • Overseeing your calendar
  • Taking care of holiday and birthday cards, organizing social events, and customer appreciation efforts

Further, many experienced real estate assistants have proven ideas on enhancing business growth – ideas you might not have considered.

2. Daily Business Communications

A sales agent understands the significant role communication plays in their business. There are phone calls, emails, texts, and social media messaging every day. 

Basically, managing communication tasks can quickly become overwhelming. 

However, once again, you could assign these duties to your real estate assistant. How much time would you save if your assistant did all the following?

  • Managing email responses and organizing the inbox
  • Coordinating your appointments
  • Handling receptionist duties, including call-answering
  • Responding to client and vendor questions

By taking on the above duties, a real estate assistant would become your business’s welcoming and helpful public face, allowing you time for client and sales discussions.

Here’s further information on how to grow your business at record speed with a virtual real estate assistant

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3. Real Estate Assistant Duties – Lead Generation Efforts

Without an active sales pipeline, a real estate business withers. The key to industry success is finding new buyers and sellers to work with continually.

Therefore, you could task your real estate assistant with lead generation duties. They can streamline your sales pipeline by doing the following:

  • Identifying and qualifying promising buyer and seller leads
  • Prospecting and cold-calling 
  • Qualifying and following up with new leads
  • Updating your CRM program

An experienced real estate assistant can help find and keep new clients. 

Now, ask yourself: How many clients could you add each month if two people were working to find them?

Check out how to double house sales with a real estate assistant

4. Marketing and Social Media Outreach

Like lead generation, marketing is vital for your real estate business. However, to see actual results, you must be consistent with your marketing efforts and spend considerable time.

Turning over marketing duties to a real estate assistant can increase your reach and presence within your local community and beyond. 

Imagine the impact of increasing your efforts with the following marketing projects:

  • Sending mailers to local neighborhoods
  • Regularly posting blog articles and social media content
  • Enhancing the SEO performance of your websites
  • Managing ongoing email marketing campaigns
  • And much more

By doubling your marketing efforts, your real estate assistant will pay for himself or herself quickly through increased sales. 

Need more convincing? Read how to use a real estate assistant to grow your business

Next, let’s directly address a common question about virtual real estate assistants: Is hiring a remote worker practical?

Does Hiring a Virtual Real Estate Assistant Really Work? 

Increasing numbers of businesses realize that the answer to the above question is yes

Studies repeatedly show that remote, virtual workers are more efficient than their in-office counterparts. What’s even better is that they usually cost less to hire.

Two-thirds of businesses have hired virtual assistants since 2021. Here are some reasons why:

  • Virtual workers are less distracted – their productivity is 4.4% higher than those working in an office
  • 50% of leading real estate brokerages use virtual assistants and note the time saved as the reason why
  • Most importantly, 70% of businesses see significant cost savings

Many remote real estate assistants are from overseas. These workers have mastered collaborating across time zones and are fluent in English.

Communicating with your virtual assistant using email, video meetings, or chat is easy.

Moreover, most real estate administrative assistants are tech-savvy, well-trained, and understand the US real estate industry. 

Now that we’ve answered that common question about working with a virtual real estate assistant, you might be wondering how to hire one. 

Let us show you an easy way to do that!

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Outstanding Real Estate Assistants With AgentUp

For the past 10 years, AgentUp has assembled a remarkable team of highly qualified real estate assistants in the Philippines. 

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AgentUp Real Estate Assistant

We require all our real estate assistants to undergo technical training and a comprehensive 40-hour real estate fundamentals and marketing course. 

This means that our virtual real estate assistants deeply understand how real estate works in the US and how brokerage functions. They are ready to assist you from day one.

English is an official language of the Philippines, and its business culture is similar to our own here in the States. You’ll be amazed at how seamless the hiring and onboarding process is. 

You know that adding the benefits of a real estate assistant’s duties would save you time and help grow your business. Go ahead and take the first step.

So, what are you waiting for? Schedule a free call today

During our conversation, we’ll discuss your business needs and walk you through the hiring and onboarding process, including the costs.

AgentUp – Your One-Stop Marketing Source

AgentUp does more than provide excellent virtual real estate assistants. We’re a full-service real estate marketing company with everything you need to market your listings and real estate services.

Take a look at how the following affordable tools can grow your business:

Want to keep things simple? We offer a marketing coordination package that includes photography services, photo editing, virtual staging, floor plans, and more!

Further, all of our marketing services are AI-enhanced, guaranteeing the best results.

Need a few listing photos that need editing right now? The AgentUp AI Editing app lets you easily edit your real estate photos in less than 5 minutes. 

Just scan the QR code below to download the app and edit your listing photos now!

Partner with us today; you’ll be glad you did.

Sign up for a free AgentUp account, and let our professional real estate assistants help streamline your workflow and grow your business at record speed!

Thank you for reading this post on 4 common real estate assistant duties to streamline your workflow. If you found this post valuable, take a look at these other related articles:

Gregory Gronbacher

Real Estate Sales Agent / Professional Blogger

Gregory is a real estate sales agent and a state-certified instructor of real estate licensing and law. Originally from New York City, he's called Grand Rapids, Michigan home since 1995.

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