Table of Contents
- Using a Real Estate Assistant as an In-House Marketing Team
- Let Your Real Estate Assistant Marketing Your Listings
- Hire the Perfect Real Estate Assistant With AgentUp
A real estate assistant can be a part-time or full-time employee who can help market your business services and listings.
Even if they only work a few hours a week, a real estate assistant can significantly impact business growth and revenue expansion.
In this post, we’ll discuss how a real estate assistant can help you market listings for faster and higher-priced sales.
First, let’s explore how to use a real estate assistant to implement all your marketing efforts.
Using a Real Estate Assistant as an In-House Marketing Team
Effective marketing is essential for real estate success but demands significant time and resources.
A real estate assistant can be a game-changer, freeing you to focus on core activities like client acquisition. By delegating your marketing tasks, you empower yourself to concentrate on revenue generation.
Your assistant can handle various responsibilities, from creating compelling buyer’s packets and seller’s reports to designing eye-catching marketing materials.
They can also manage your online presence, ensuring your websites are current and optimized, and keep your social media channels active with engaging content.
Beyond these essential tasks, a real estate assistant can also perform the following marketing functions:
- Lead generation and qualifying
- Managing your CRM program
- Prospecting and cold calling
- Creating email marketing campaigns
- Postcards and other mailings
- Market research
- And much more
Essentially, a real estate assistant becomes your in-house marketing team and supercharges your marketing, boosting your bottom line.
If you’re interested, learn more about what does a real estate virtual assistant do?
Now, let’s explore how they can specifically market your property listings.
Let Your Real Estate Assistant Market Your Listings
Marketing a listing is time-consuming and must be done right. You only get one chance at a first impression.
Therefore, planning and preparation are necessary. Above all, there’s the need to create compelling marketing materials to ensure a swift and profitable sale.
So, here are several ideas on how a real estate assistant can market your listings and boost your sales.
1. A Real Estate Assistant Can Have the Listing Photos Edited
Experienced real estate professionals know high-quality listing photos are crucial for a successful sale.
To maximize its impact, every image used to market a property must be professionally photo-edited. Consider these statistics that underscore the significance of listing photos:
- 83% of buyers rely on pictures to determine which homes they will visit
- Homes with high-quality photographs sell 32% faster than those with subpar visuals
A skilled photo editor can elevate the quality of any image by:
- Correcting exposure and lighting issues
- Aligning lines and adjusting perspectives
- Enhancing sharpness and reducing noise
- Revitalizing brown lawns and improving landscaping
- Replacing dull skies with vibrant visuals or adding twilight effects
When selling a property, ensure every photo is professionally edited to present the listing in its most appealing light.
Your real estate assistant can manage professional photo editing for all your listing photos, ensuring your properties are showcased to their full potential.
Not sure who to use for photo editing? Then, read this article on how to choose the best real estate photo editing service.
2. Take Advantage of Virtual Staging
In addition to having your real estate assistant have your listing photos professionally edited, there are additional techniques that can enhance them further.
Virtual staging enhances a room or space by digitally updating its decor with furniture and design accessories.
You only need a photo of the room or space for virtual staging. A professional virtual staging designer can then work their magic, including:
- Furnishing empty rooms with the latest items and artwork reflecting current design trends
- Removing unwanted objects, decluttering, and depersonalizing any space
- Making digital color changes, updates, and even repairs
- Enhancing landscaping by adding patio and outdoor furniture
Virtual staging is an affordable, fast way to showcase a property’s full potential, especially for hard-to-sell listings.
Recent data back its effectiveness as a real estate marketing tool:
- On average, virtually staged homes sell 75% faster
- 83% of homes sold using virtual staging sold at or above the asking price
Use your real estate assistant to help you try virtual staging and discover how it can help you close more deals this year.
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Promote Your Listings
Photos. Floor Plans. Virtual Staging. Home Tours. Listing Websites.
3. Create a Single Property Website
Your newly edited listing photos can be used for more than the MLS. You can also use the images on a website designated just for the listing.
Single property websites are powerful marketing tools. Here’s why they are so valuable:
- They focus solely on one listing, eliminating competition and distractions
- They seamlessly integrate photos, video walkthroughs, and virtual tours
- They offer ample space to showcase all the listing details
- They provide convenient options for scheduling showings or contacting the agent
Additionally, single property websites can feature exclusive content not found on the MLS, further enticing potential buyers. They also strengthen your brand, highlight positive client testimonials, and consistently attract qualified leads.
4. Leverage Virtual Home Tours
Another marketing task for your real estate assistant is to help create an interactive tour of your listing.
A virtual tour provides a realistic 3D property model, allowing potential buyers to experience it as if they were physically present.
This immersive tool offers valuable insights, such as:
- Accurate spatial understanding of each room and area
- The ability to view rooms from any angle or perspective
- A comprehensive grasp of the property’s layout and flow
- The use of hot spots to highlight and educate about critical features
See how easy it is to create a virtual tour and how affordable it is.
By partnering with a real estate assistant, you can ensure that every listing includes a virtual house tour, enhancing its appeal and attracting more potential buyers.
5. Your Real Estate Assistant Can Help Create Floor Plans
You can ask your real estate assistant to collect the measurements of the home and use them to create a floor plan.
Floor plans offer potential buyers a clear visual representation of a home’s layout, showcasing the dimensions of each room and space.
Available in both 2D and 3D formats, floor plans are highly sought-after by buyers, as these statistics demonstrate:
- 64% of home buyers expect and want a floor plan on all listings they view
- Properties marketed with a floor plan typically spend 50% less time on the market
- 51% of buyers claim that floor plans were the single most influential visual in their decision-making process
Floor plans can be featured prominently on single property websites, within listings, or alongside virtual tours.
Given the benefits outlined, if you’re considering hiring a real estate assistant, you’re probably wondering about the hiring process.
Let’s show you the easiest way to hire the best real estate assistant for your needs.
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Hire the Perfect Real Estate Assistant With AgentUp
At AgentUp, we’ve spent a decade building an exceptional team of virtual real estate assistants specializing in the US market.
Our rigorous training program ensures that our virtual assistants are experts in real estate operations, marketing, transactions, and administration.
They’re fluent in English and proficient in managing different time zones.
Ready to get started?
Schedule a free call today to discuss your needs and how we can help you hire a real estate assistant for your business. We’ll explain our process, onboarding, and pricing.
Let’s work together to boost your efficiency with a virtual real estate assistant who will quickly demonstrate their value through increased transactions.
In addition to helping you find the perfect virtual assistant, we offer all the visual marketing solutions mentioned above.
In fact, you can order them in one easy marketing coordination package that includes photography services, photo editing, virtual staging, floor plans, and more!
You owe it to yourself to take advantage of all AgentUp offers.
Sign up for a free AgentUp account today. Then, explore all our affordable marketing solutions and real estate assistant services.
We’re glad you took the time to read this post on how a real estate assistant can help you market your listings. If you found this post valuable, take a look at these other related articles: