Table of Contents
- The Emerging Trend of Digital Real Estate Marketing
- The Latest Digital Real Estate Marketing Tools
- Get the Best Digital Real Estate Marketing With AgentUp
Today, digital real estate marketing is the dominant reality in the industry.
The real estate industry is undergoing a digital transformation and those who fail to adapt risk being left behind. As technology continues to reshape how we live and work, the future of real estate marketing is undoubtedly digital-only.
This article will analyze this trend and explore the most recent digital real estate marketing tools.
The Emerging Trend of Digital Real Estate Marketing
The landscape of real estate marketing has undergone a significant transition. As we enter the digital age, traditional marketing methods are fading into the background, making way for an unequivocally digital future.
This evolution is not merely a trend; it’s here to stay. Let’s examine more closely why the future of real estate marketing is undoubtedly digital-only.
1. Digital Buyers & Sellers
Nearly 100% of home sales are conducted online.
Buyers spend countless hours online, researching properties, scrolling through listing photos, and connecting with agents to help make informed buying decisions. Sellers expect their agent to offer an outstanding online presence.
Think about how buyers select the properties they will visit by first exploring the property in the following digital ways:
- Using Zillow, Trulia, Realtor.com, and many other real estate aggregate sites
- Exploring the listing on a single property website
- Spending more time with the property through a virtual tour
- Also, buyers and agents regularly email listing links to each other
The entire home-buying journey is increasingly digital, from browsing property listings on real estate websites to virtual tours and online consultations.
To stay relevant and competitive, real estate professionals must adapt to this digital shift and meet their clients where they are: online.
2. Embracing Digital Real Estate Marketing
The future of real estate marketing is undoubtedly digital. By embracing the power of online tools and technologies, real estate professionals can attract more clients, close more deals, and build a successful business.
To stay ahead of the curve, real estate professionals should:
- Invest in a robust online presence
- Utilize social media to connect with clients
- Create high-quality online content to attract and engage potential buyers and sellers
- Embrace virtual and augmented reality technologies
- Leverage data-driven insights to optimize marketing strategies
- Stay updated on the latest industry trends and technologies
Digital marketing offers a cost-effective and efficient way to reach a large audience. Unlike traditional advertising methods, such as print and television, digital marketing allows for precise targeting and measurement of results.
The future of real estate transactions is likely to be even more digital. Blockchain technology, smart contracts, and enhanced online property experiences will streamline the buying and selling, reducing paperwork and closing times.
As the industry becomes increasingly digitized, real estate professionals who embrace technology will be well-positioned to thrive. Those who fail to adapt to the digital age risk falling behind and losing out to their more tech-savvy competitors.
Leveraging digital marketing tools is the best way to up your marketing game. Let’s look at the latest digital real estate marketing technologies.
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The Latest Digital Real Estate Marketing Tools
The good news is that the latest, most influential digital real estate marketing tools are also affordable and easy to obtain.
Here is a look at some of the more popular digital marketing solutions.
1. Real Estate Photo Editing
First impressions are crucial in digital real estate marketing. Therefore, high-quality listing photos are vital to any successful real estate sale.
You will always want to work with a professional real estate photographer to get the best possible listing images.
Real estate photo editing plays a significant role in helping brokers and agents sell more listings for better prices.
- 97% of buyers claim that the listing images were the most important factor when searching for a new home
- Listings marketed with professionally edited photos sell 32% faster than those without
- 61.3% of brokers claim that the quality of the listing photography is the most critical factor when selling homes
- Properties with professional photos see a 1,200% increase in social media shares
As the numbers show, professionally edited listing photos capture buyers’ attention, leading them to see the property in person.
Next on our list is a digital real estate marketing tool that will allow you to play an interior decorator role in showing buyers the potential of a property.
2. Virtual Staging
Our second digital real estate marketing tool, virtual staging, elevates photo editing to new heights. This technology empowers buyers to envision the full potential of any space.
With virtual staging, you can:
- Decorate and furnish vacant spaces with contemporary design styles
- Remove unwanted items to create a clean and neutral canvas
- Update tired furnishings and decor with fresh, modern looks
- Implement color changes, remodeling, and repairs without lifting a hammer
- Improve landscaping with virtual greenery, sky replacements, and added trees and shrubs
Statistics show that virtually staged homes sell 75% faster, and 83% often fetch the asking price or more.
Don’t underestimate the impact of virtual staging. It’s a cost-effective and efficient way to showcase properties at their best, especially for challenging listings.
3. Virtual House Tours
A virtual house tour offers potential buyers or renters a convenient and immersive way to explore properties anytime, anywhere.
These interactive tours provide a realistic virtual walkthrough, enhancing the property viewing experience.
The data speaks for itself:
- Listings with virtual tours receive 87% more views
- 54% of buyers prefer to avoid properties without virtual tours
- Interactive tours can accelerate closings by 31%
- Buyers aged 18-34 are 130% more likely to schedule a showing with a virtual tour
The best part? Virtual tours are affordable and easy to create. Incorporating this powerful tool into your marketing strategy can attract more clients and close more deals.
4. Floor Plans
Once a classic real estate tool, floor plans have made a powerful comeback.
Today’s technology allows for the quick and easy creation of 2D and 3D floor plans, providing buyers with a clear visual understanding of property layouts.
The impact of floor plans on real estate sales is undeniable:
- 64% of buyers expect to see floor plans on all listings
- Properties with 3D floor plans sell 50% faster
- 51% of buyers consider floor plans crucial in their buying process.
Floor plans are versatile and easily shareable across various platforms, including MLS, social media, email, and property websites.
They also perfectly complement virtual tours, offering a comprehensive property presentation.
5. Single Property Websites
Our final digital marketing tool, single-property websites, offers a unique advantage by spotlighting individual listings beyond the MLS.
These dedicated websites provide numerous benefits:
- Focused, uninterrupted showcasing of a single property
- Easy display of photos, videos, virtual tours, floor plans, and other marketing materials
- Ample space to highlight specific property features, information, and benefits
- Simple scheduling of showings and direct contact with the listing agent
- Integrated lead capture forms to collect more homebuyer leads
Research shows that single-property websites can boost listing traffic by up to 55%.
Now that you know the digital real estate marketing tools dominating the market, the last issue is where to find them.
We know just the place!
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Get the Best Digital Real Estate Marketing With AgentUp
Digital real estate marketing is no longer a luxury; it’s a non-negotiable.
Using the latest digital real estate marketing tools can significantly impact a real estate agent’s online visibility and credibility.
AgentUp is an industry leader in digital real estate marketing, offering high-quality, affordable tools and solutions, including:
- Virtual tours
- Property websites
- Digital home flyers
- House portraits
- Real estate photo editing
- And AI virtual staging
You can also get all of these services in one convenient bundle. Check out our marketing coordination package, which includes photography services, photo editing, virtual staging, floor plans, and more!
Sign up for a free AgentUp account and start using the latest digital real estate marketing tools to sell your listings and promote your services.
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At AgentUp, we’ve spent a decade building an exceptional team of virtual assistants (VA) and transaction coordinators (TC) specializing in the US market.
Our rigorous training program ensures that our VAs and TCs are experts in real estate operations, marketing, transactions, and administration. They can help manage your digital real estate marketing, close transactions, and provide administrative support.
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